Blog2020-07-22T17:49:02+00:00

The Intellifluence Blog

From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!

The Science Behind Normative Social Influence

By |September 4th, 2018|

You might not realize it, but there's a whole science behind influencer marketing. Influencers use a variety of psychological tools to convince people to follow them and try out the products and services they use. Without certain specific elements related to human nature, social media as a whole might not be as popular as it is today. It's time to [...]

DR NIKKI STARR Influencer Spotlight

By |August 30th, 2018|

Nikki Starr Noce, M.D. graduated with a medical degree from New York University School of Medicine and has become a prominent transformational life Coach and conscious living influencer. As an influencer who is interested in healthy and organic products, Dr. Nikki Starr describes the ultimate prescription for a healthy, happy life is self-care, love and food as medicine. In 2014, [...]

Tutorial: How to Use Intellifluence Messaging

By |August 28th, 2018|

Whether you represent a brand or you are an influencer, we have designed Intellifluence Messaging to make it very easy to communicate without having to rely on e-mail. Let's face it - e-mail is cumbersome. Intellifluence Messaging is easy. You'll notice when you log in to your dashboard, you are able to view your most recent messages at-a-glance. Related: How [...]

CAROLYN SCOTT-HAMILTON Influencer Spotlight

By |August 23rd, 2018|

Carolyn Scott-Hamilton is the creator of the Healthy Voyager brand which includes a website as well as a show that began in 2005. Carolyn is a respected figure in the world of healthy lifestyle, special diet cooking and nutrition. Carolyn is the industry’s “go-to” source and has been featured on the Discovery Channel, CNN, USA Today and Martha Stewart Radio, [...]

What Does Social Media Reach Mean, Anyway?

By |August 23rd, 2018|

Data analytics and KPIs will create a foundation for your influencer marketing efforts. Without trackable data, you won't be able to see which influencers are driving traffic or sales to your brand and which influencers are helping your brand get exposure to the bulk of their audiences. One metric in particular that you want to consider as you develop influencer [...]

JESSICA VAN DOP DEJESUS Influencer Spotlight

By |August 21st, 2018|

Jessica van Dop DeJesus is a Washington, DC – based travel media specialist with a focus on food and attainable luxury travel.  She began traveling as a young Marine almost 20 years ago and has been to 45 countries on and off duty. Jessica comes from a bicultural upbringing as she grew up in Puerto Rico and Western NY State. [...]

A Content Strategist’s Review of Yoast SEO Premium

By |August 20th, 2018|

At Intellifluence, we place a high value on search engine optimization (SEO). Our team views it as a critical component of influencer marketing. When setting up the Intellifluence blog, we needed an SEO plugin that would save us time so we could focus our efforts on growing and enhancing our platform. At the same time, we are a team of [...]

7 Marketing Buzzwords You May Want to Avoid

By |August 20th, 2018|

Marketers love buzzwords. A clear, concise term can assuage any fears that management might have about a particular strategy or tactic while giving the staff goals to work toward to achieve those buzzword goals. However, in some cases, these terms do more harm than good. Some marketers get so caught up in "vanity metrics" that they lose sight of what [...]

SASHA HORNE Influencer Spotlight

By |August 17th, 2018|

Sasha Horne is an LA-based journalist, tech blogger, YouTube host and former TV news reporter. She was also a season one cast member of Whodunnit? the ABC show which developed a cult following in 2013. A year later, Sasha launched the popular blog Sasha Talks Tech which is best described as an online hub for inspiring startup stories and tech [...]

6 Word-of-Mouth Marketing Strategies That Work

By |August 17th, 2018|

Your influencer marketing campaign works on multiple levels. While everyone wants a celebrity like Lebron James or Tom Brady to promote their products, many smart companies are learning the benefits of relying on micro-influencers (or peer influencers) to share their brand. These are influencers with experience (but not necessarily massive followings) who talk about your brand and encourage their friends, [...]