The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
How to Pitch Influencers
By now in this series you have a good idea of what your goal is, you know who are ultimately trying to influence, have picked the social channels you’re going to start with, and at this point have a list of which product reviewing influencers you want to work with. The difference between knowing what you want to accomplish and actually succeeding is the next gap: you need to [...]
Time to Pick the Right Product Influencers
This is article 7 of the 14 part series; you’re just about halfway done — believe me when I say that if you read from the beginning to the end you’ll be more versed on influencer marketing than 90% of the industry that actively sells the service for a living. In today’s segment we’re going to focus on selecting the right product influencers. In order [...]
Determining the Right Influencer Type for Your Campaign
You’ve set goals for your influencer marketing campaign; you have an idea of who you are looking to target. Now, in part 6 of our 14 part series it is time to break down the major influencer types to help you understand when to employ each within your overall marketing strategy. Three Types of Influencers If you look back in the first article of the [...]
Maximize Shopify Sales with Simple Influencer Marketing
You’ve signed up to Shopify and built out your first cart. As soon as you finished, you started to wonder “how do I get people in here?” After reading the fantastic write-ups on how-to sell online, you hopefully have been improving your overall search presence, are getting active in niche communities and in social media, are building up a relevant [...]
Which Social Channel Will Bring Sales for Your Business?
Welcome to article #5 of the 14 part series on influencer marketing. So far we have discussed: What is influencer marketing? Why should it be a part of your strategy? How can you set campaign goals for it? Who should you try to influence? The next logical step in the process is to discuss channel selection and provide some case [...]
Who Exactly Are You Trying to Influence?
In our previous post of this 14 article series, we discussed how to set influencer campaign goals. It is time to get more nuanced for article #4, and delve into the underlying psychology and factors surrounding who you are trying to influence when building out buyer personas as a brand. To do this, let’s explore the four factors that influence consumer behavior. [...]
Amazon: No More Incentivized Reviews*
Unless you’re in Amazon Vine, you’re out. If you’re in the influencer marketing / product reviews space, you’re probably aware of how big of a market Amazon is…er…was. Amazon announced sweeping changes. Now, it would be easy to point out how hypocritical it is of Amazon to not only remove incentivized reviews, but to go so far as to hint at lawsuits, [...]
How to Set Goals for Your Influencer Campaign
Now that we have discussed what influencer marketing is and why it should be a part of your strategy, as part 3 of the 14 part series it is now time to cover how to properly assign the right overall goal to your campaign. Goals or key performance indicators (KPIs) can be determined in a variety of different ways. In this particular article [...]
Why Should Influencer Marketing be a Part of Your Strategy?
In the first post of this 14 part series, I set out to provide a fairly comprehensive explanation as to ‘what’ influencer marketing is. In this post however, I want to cover why it absolutely needs to be a part of your plans. Yes, I’m biased; let’s get that out of the way — I’m CEO of Intellifluence, which specializes in matching up influencers and small businesses [...]
The Power of the Peer Influencer
If you had to guess, what do you think is the most effective form of influencer marketing? A-list celebrities such as Justin Bieber and Kendall Jenner lounging around in their Calvins and Tweeting about it? Reality TV personalities like Scott Disick indulging in a protein shake at precisely 4pm est? (oops) How about that female running athlete (let’s call her [...]
