The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
ELAINE RAU Influencer Spotlight
Elaine Rau was stuck in a position where she had no job and no career opportunities on the horizon. Desperate to turn her situation around, Elaine spent her last bit of savings, $12.18 to be exact, to start a new blog at LadyBossBlogger.com. Since that time, the LadyBossBlogger has garnered an audience of over 150,000 loyal readers in [...]
Why You Should Consider a Holistic Approach to Your Marketing
The marketing industry has seen dramatic innovations and changes in the past decades. Companies today add new departments and hire employees for positions that didn't exist 10 years ago. Data specialists, SEO professionals, and brand managers all work to move companies forward. Unfortunately, they don't always work together. Smart companies across the globe are adopting a holistic marketing approach to [...]
DANILO PAULO Influencer Spotlight
Based in Brazil, Danilo Paulo is the founder of the Tec BR, a YouTube channel that provides reviews, information and video news about technology, electronics and apps, among many other subjects. The channel has partnerships with important brands such as Motorola Brasil, Asus Brasil and Samsung Brasil. In addition to these partnerships, the channel also promotes international retail [...]
JOHANNA CABRAL Influencer Spotlight
Johanna Cabral is a full-time fashion blogger who describes herself as a fashionista with a twist. Johanna’s blog, Love2becouture, features different outfits each day, her favorite styles, reviews, collaborations and much more. Johanna encourages readers to not let anyone else define them, their styles or their bodies. Some of Johanna’s collaborations on Love2becouture include Aveda, Charming Charlie and [...]
SANDY & VYJAY Influencer Spotlight
Sandy and Vyjay are a travel blogger couple based in India who love exploring world cultures, seas, mountains, nature, food, art, history and urban places. The couple set up their blog, Voyager, as a place to share their travel stories and experiences of their amazing journeys. They aim to inspire other travel lovers to see what this amazing [...]
How to Create a Social Media Content Calendar
As your social media presence starts to grow as an influencer, so will the pressure to come up with high-quality content on a regular basis. You will need to balance organic content with promoted posts, make sure all of your clients get the exposure they need, and look for opportunities to maximize sales. In short, you need to get organized. [...]
URSZULA MAKOWSKA Influencer Spotlight
Urszula Makowska is a fashion blogger, actress and social media influencer who was born and raised in the heart of New York City. As an actress, she is best known for her role on MTV's show Catfish. Urszula is currently working as a merchandiser for Full Beauty Brands and is working on her blogging career. Her fashion blog, [...]
How to Optimize Your Influencer Campaign
After all the time you spend getting your influencer campaigns set up and finding high-quality bloggers and social media personalities to promote your products, you want to get the most bang for your buck. Some companies take a “set it and forget it” approach to their influencer campaigns — particularly if they develop their campaigns using Intellifluence. It seems like [...]
How to Successfully Integrate Influencers Into Your Marketing
In the early ages of digital marketing, social media was the Wild West. Social best practices changed so quickly that some brands were left in the dust while others served as early adopters — seemingly light-years ahead of the rest of us. Even today, social channels like Facebook and Twitter can change their profiles and leave some brands scrambling to [...]
The Science Behind Normative Social Influence
You might not realize it, but there's a whole science behind influencer marketing. Influencers use a variety of psychological tools to convince people to follow them and try out the products and services they use. Without certain specific elements related to human nature, social media as a whole might not be as popular as it is today. It's time to [...]
