The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
How to Measure Influencer Marketing ROI: Short-Term Wins and Long-Term Impact
Influencer marketing is no longer a fringe tactic — it’s a core part of brand strategy for companies of all sizes. But while brands are eager to work with creators, many still wrestle with the question: how to measure influencer marketing ROI in a way that actually reflects success. The challenge is that “ROI” in this context can look very [...]
Is Influencer Marketing Effective in 2025?
Influencer marketing has evolved from a niche digital tactic to a strategic cornerstone in modern advertising. But is influencer marketing effective in 2025? The answer: emphatically yes. With unparalleled engagement, genuine connections, and measurable returns, brands are discovering that influencer marketing effectiveness often surpasses traditional methods. Here's why it's working and how your brand can harness its power. Why is influencer marketing effective? Authenticity [...]
What Are Instagram Collections and How Do I Use Them?
Instagram has evolved significantly from its original photo-sharing roots into a vibrant platform offering a range of powerful features. One particularly useful but often overlooked feature is Instagram Collections. Instagram post collections allow users to organize their saved posts into neatly categorized albums, simplifying the process of revisiting favorite posts or planning future content. In this guide, we'll explain exactly [...]
How Influencers Can Increase Instagram Views and Attract Lucrative Brand Collaborations in 2025
Instagram remains one of the most influential platforms for creators, and brand partnerships hinge on two key metrics: audience size and views. Brands increasingly ask, how can influencers boost Instagram views? Higher view counts not only validate influence, they also unlock real income opportunities: how to earn money from Instagram views isn’t just about likes. It is also about attention. [...]
Brand Ambassador vs Affiliate – Which is the Best for My Brand?
When brands look to expand their reach and build authentic connections with consumers, collaborating with influential creators often becomes a critical component of their marketing strategy. Among the various partnership options, brand ambassador programs and affiliate programs are two popular choices. Understanding the differences between these two can significantly impact the success of your marketing campaigns. This article explores the [...]
What is User-Generated Content (UGC), and Why is it Important in Marketing?
User-generated content (UGC) is a powerful tool leveraged by marketers and brands to foster authentic engagement and build trust with consumers. But what is UGC, and why has it become an essential element in modern marketing strategies? What is UGC? If you’re a content creator or brand, you’ve probably heard the abbreviation UGC and might be wondering, what does UGC [...]
How to Reach Out to a Brand as an Influencer: A Complete Guide
For influencers, building collaborations with brands can open doors to lucrative partnerships and increased visibility. While many dream of becoming brand ambassadors or securing sponsorship deals, the process requires strategic actions, consistent effort, and professional communication. Here is a detailed guide on how influencers can position themselves to get noticed by brands, effectively reach out, and build lasting collaborations. Building [...]
How Much Should I Charge as an Influencer? A Data-Driven Guide to Setting Your Rates
Determining how much to charge as an influencer can be a complex endeavor. With variables like platform, follower count, engagement rate, content type, and niche, there's no universal answer. However, resources such as the Intellifluence Influencer Compensation Reports from 2021 and 2023 offer valuable insights to help influencers establish fair and competitive pricing for their services. (Source: Net Influencer) Understanding [...]
What Are Impressions on Instagram, and What Should I do With This Information?
Instagram impressions are a key metric influencers must understand to measure and enhance their presence on the platform effectively. But what are impressions on Instagram, and why do they matter so much for influencers aiming to boost visibility, engagement, and brand partnerships? So What Are Impressions on Instagram? Simply put, Instagram impressions refer to the total number of times your [...]
How to Increase Views on YouTube
YouTube remains a dominant platform in the ever-growing social media landscape, with millions of creators vying for viewer attention daily. Whether you're an aspiring YouTuber or an established influencer, consistently looking for strategies on how to get your video seen on YouTube is crucial. To genuinely increase YouTube views, creators can adopt a variety of methods—some entirely cost-free and others [...]
