The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
10 Social Media Metrics Brands Should be Measuring
Influencer marketing has become a cornerstone of modern digital marketing strategies. Brands collaborate with influencers to reach new audiences, build credibility, and drive sales. However, measuring the success of these campaigns can be complex. Focusing on the right social media metrics is crucial for understanding the impact of an influencer marketing campaign and for refining future content strategies. Let's explore [...]
How to Become an Instagram Influencer
Instagram has grown from a simple photo-sharing app to a powerful platform for influencers to shape trends, promote brands, and engage with millions of followers. If you've ever wondered how to become an Instagram influencer, this guide is for you. We will explore the essential steps to becoming a successful influencer on Instagram and look at some real-life examples of [...]
Why Every Brand Needs a Content Marketing Plan
You have likely heard the phrase: content is king. But even the most compelling content can fall flat without a well-crafted plan. A content marketing plan is not just a buzzword; it’s a vital roadmap that can drive brand awareness, engage your audience, and boost your bottom line. In this article, we will explore why every brand needs a content [...]
How to Create the Perfect Sponsored Post
In the ever-evolving landscape of digital marketing, the power of influencers has grown exponentially. Brands are increasingly turning to influencers to promote their products and services, recognizing the value of authentic endorsements from trusted voices within specific niches. One of the most common methods of influencer marketing is the sponsored post. But what exactly is a one, and how can [...]
Mike Chabot Influencer Spotlight
Connect with Mike Intellifluence profile Follow Mike on Instagram Mike Chabot is a multifaceted Canadian entrepreneur, speaker, and coach. Born and raised in Montreal, he spent his early years exploring the globe as a prominent influencer, only to realize that external pleasures could not provide the inner fulfillment he sought. After a soul-searching trip to Bali, Mike has devoted himself [...]
Introducing A More Granular Drip Pitching
When we released our waterfall method of auto-pitching several years ago, the goal was to save time for brands that had identified more influencers than they had budget to work with. The waterfall process meant that as pitches were declined or the pitch window to respond closed, the next influencer saved as an opportunity within a campaign would get an [...]
William John Titus Bishop Influencer Spotlight
Connect with William Intellifluence profile William's website William Bishop was born in London and learned cello and double bass as a teenager after developing keen interest in music, performing predominantly orchestral works. Later, he learned how to play the guitar. Having a background in literature and poetry, he writes his own songs and music. Bishop recorded three full length studio [...]
Approximating the Value of Influencer Audiences — Introducing Herd Worth
There's a saying in SaaS that managing a product development team is a lot like herding cats. The joke of the saying is that everyone involved in a project has their own set of goals and ideas surrounding what success looks like, much in the way my cats do whatever they feel like doing despite family's efforts to stop 2am [...]
Joe Button Influencer Spotlight
Connect with Joe Intellifluence profile Follow Joe on TikTok Joe Button is a UK-based drummer with over 700,000 followers on TikTok and Instagram alone. Joe has partnered with Activision, Download Festival, and Bad Monday Apparel, to name a few, and his video content has received over 150 million views to-date. Be sure to check Joe out on TikTok and Instagram, [...]
Ayca Dederke Influencer Spotlight
Connect with Ayca Intellifluence profile Follow Ayca on Instagram Ayca Dederke is a luxury travel, lifestyle, and family influencer based in Germany. Originally from Turkey, Ayca received her Masters degree from the University of Hamburg and began working in the financial services sector. More recently, Ayca transitioned to social media marketing and now provides coaching to companies and micro influencers. [...]
