The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
The Strategic Advantages of Influencer Marketing
In the contemporary marketing landscape, influencer marketing has emerged as a powerhouse strategy for brands aiming to enhance their visibility and credibility. With the pervasive influence of social media, leveraging the voices of well-regarded personalities in your industry can catapult your brand into the spotlight, fostering trust and driving sales. This article explores the multifaceted benefits of influencer marketing, detailing [...]
How to Grow A Social Media Following: Effective Strategies Across Platforms
Building a substantial social media following is a crucial aspect of digital marketing that can drive brand awareness, increase sales, and establish a robust online presence. This guide provides an in-depth look into strategies for growing your social media audience across various platforms, emphasizing organic growth and active engagement. General Strategies for All Platforms Before diving into platform-specific strategies, it's [...]
Setting Influencer Marketing Objectives: A Strategic Guide for Brands
In the rapidly evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy for brands aiming to expand their reach, enhance engagement, and drive business results. To harness the full potential of influencer marketing, setting clear and measurable objectives is crucial. This article explores how to create effective influencer marketing objectives, with practical examples and strategies for [...]
Nick Bradley Influencer Spotlight
Connect with Nick Intellifluence profile Follow Nick on TikTok Nick Bradley is a self-taught piano player who has written songs and jingles, scored movies, and has acted as a producer. Nick has collaborated with brands such as Burger King, Dr Pepper, Honda, and General Mills’ Cinnamon Toast Crunch. You can find Nick on TikTok and YouTube to name a few. [...]
What is a Good Engagement Rate? Understanding This Performance Metric Across Social Media Platforms
In the dynamic realm of social media, understanding and optimizing engagement rates is crucial for influencers aiming to measure and enhance their interactions with audiences. But what is a "good" engagement rate? This article dives into the specifics of engagement rates across various platforms, including YouTube, X (formerly Twitter), Instagram, Facebook, and TikTok, providing a nuanced understanding of what these [...]
How to Make Money on Twitch: A Guide for Emerging and Established Streamers
Twitch has evolved from a niche gaming platform to a sprawling live-streaming universe where creators share content ranging from video games to music, talk shows, and even everyday life activities. For many, Twitch offers not just a platform to share passions but also a viable income source. This guide explores how to start getting paid on Twitch, covering strategies applicable [...]
Nano vs. Micro Influencers: Understanding the Differences and Benefits
Over the last decade, influencers have become a crucial part of brand strategy. As businesses seek to connect with their target audiences in more authentic and impactful ways, influencers offer a valuable avenue for engagement. However, not all influencers are created equal. Two prominent categories in the influencer landscape are nano influencers and micro influencers. Understanding the differences between these [...]
How to Get Influencers to Promote Your Product for Free
In the age of social media, influencers hold substantial sway over consumer decisions. Brands are increasingly tapping into this power by collaborating with influencers to promote their products. But what if you’re working with a tight budget? How can you get influencers to promote your product for free? The answer lies in leveraging the value of your product itself. By [...]
Shaira Mariel Habon Influencer Spotlight
Connect with Shaira Intellifluence profile Shaira's website Shaira Mariel Habon is a millennial health and fitness buff, HIIT instructor, MMA enthusiast, lecturer, entrepreneur and writer based in Manila. In addition to a social media audience size of over 140,000 people, Shai runs a blog called Wander With Me that features the latest trends in food, fashion, consumer products, her personal [...]
How to Create an Influencer Marketing Budget
Influencer marketing has become an essential component of many brands' digital marketing strategies. However, creating an effective influencer marketing budget can be challenging. Understanding the costs involved, the potential returns, and the differences between working with various types of influencers are crucial steps in developing a successful budget. This article will guide you through the process of creating an influencer [...]
