You can easily get caught up in paid online advertising and try to get the most out of your dollars spent. However, word-of-mouth marketing strategy can turn small amounts of invested time into a major payoff. Explore some excellent strategies to consider when planning your word-of-mouth...
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What is the secret to effective viral marketing? In an exciting way, there is no single answer, and marketers take away different lessons from the success stories they witness. To give you some inspiration and ideas, we're counting down the 10 best viral marketing campaigns...
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User-generated content on social media can elevate your brand's visibility online as much as brand-generated content. When other people are talking about your products or services instead of only you alone, you've tapped directly into social proof. However, inauthentic user-generated content, whether commissioned by your...
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You have undoubtedly read about the importance of partnering with influencers (sometimes referred to as brand ambassadors) in order to build awareness, garner product reviews and increase your sales. Effective brand ambassadors will work to drive results for your brand because they want to improve...
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Maureen Fitzgerald is a mom, wife, dog rescuer and coffee lover. Along with her family, Maureen loves technology, travel, food, gardening, health and beauty and sharing produces that make life easier and more fun. Maureen says her audience is primarily made up of busy moms...
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While there are quite a few mattress companies out there, nobody rivals GhostBed when it comes to cooling technology, warranties and value. Whether you are looking for a memory foam mattress or adjustable base, GhostBed likely has a solution that will promote better sleep. With...
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Jaytee Taquiso is a musician and YouTube influencer based in the Philippines. Jaytee loves doing tutorials, unboxings, reviews and any and all kinds of video on her YouTube channel, which boasts over 85,000 followers. Be sure to check Jaytee out on YouTube, Instagram, Facebook and...
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One of the most important elements of your influencer marketing campaign is social media engagement. Your engagement rates give you an idea of how effective your marketing content is and what kind of sales or lead generation you can expect. Although you can measure social...
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Lisa Ellen Niver, M.A. Education. is a passionate writer, educator, social media ninja, speaker and global citizen who has traveled to over one hundred countries and six continents. You might find her underwater, talking travel on KTLA TV, exploring an exotic location, at her art...
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As we look at the “10-year challenge” on Facebook, we see that social media has changed just as much as we have over the past decade. We have new channels, new uses for social networking, and new best practices. As we reflect on the past,...
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