Social media marketing has lost none of its power over the years, but it takes some finesse to get it right. Why waste the effort spent building a social campaign when a critical mistake can hamper your progress? If you don't fall for these five...
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Kristen Tuff Scott describes her self as just one girl, telling it like it is. Kristen was featured on season 5 of CMT’s Redneck Island and is currently a social media influencer living on a ranch, sharing insights into her daily life. As an influencer,...
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Plenty of businesses find their way to success in the content marketing game, but many more do not. The key difference between the two is usually that successful businesses employ a content marketing strategy. Let's discuss what a content marketing strategy is and how to...
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ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content....
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Catherine, Tammy and Michael Pappas run the popular lifestyle site, Living the Gourmet, which specializes in recipes, reviews and wine features. To the Pappas family, the heart of their home lies within the kitchen. Catherine created Living the Gourmet back in 2008 with the help...
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Without some clear means to measure the success of an influencer marketing campaign, it'll be difficult to find out what's working and how to improve. Marketing is an iterative process, especially in the online world where you can change something in seconds. Take a look...
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With so much emphasis on influencer marketing these days, it can be very exciting for anyone online to attract businesses and brands through his or her following. You could get all kinds of free products and even get paid. It'll take a little time if...
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Klyn Elsbury is a sought-after trainer, best-selling author, keynote speaker, certified neurolinguistic programming practitioner and Cystic Fibrosis warrior. Klyn’s story and daily work to thrive, rather than survive, has inspired thousands who have heard her speak and through her training programs. Klyn’s principles have been...
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If you want to end a campaign or you find yourself running into your plan limits and want to launch a new campaign, you might want to make an older campaign inactive so it doesn't count against your plan limits anymore. That said, you can...
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Reach is the combined number of people an influencer can potentially speak to through his or her social media accounts and websites, such as their number of followers and subscribers. While a reach of several hundred thousand or million seems attractive to a brand interested...
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