Intellifluence

What Does Social Media Reach Mean, Anyway?

Data analytics and KPIs will create a foundation for your influencer marketing efforts. Without trackable data, you won't be able to see which influencers are driving traffic or sales to your brand and which influencers are helping your brand get exposure to the bulk of...

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7 Marketing Buzzwords You May Want to Avoid

Marketers love buzzwords. A clear, concise term can assuage any fears that management might have about a particular strategy or tactic while giving the staff goals to work toward to achieve those buzzword goals. However, in some cases, these terms do more harm than good....

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6 Word-of-Mouth Marketing Strategies That Work

Your influencer marketing campaign works on multiple levels. While everyone wants a celebrity like Lebron James or Tom Brady to promote their products, many smart companies are learning the benefits of relying on micro-influencers (or peer influencers) to share their brand. These are influencers with...

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GIGI ASHWORTH Influencer Spotlight

GiGi Ashworth is a former competitive snowboarder and horseback rider who has since become a popular allergen-friendly cook and certified nutritionist with a master’s degree in Nutrition Communications. She run the successful website gigieatscelebrities.com, which focuses on food and cooking, but also a whole lot...

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