Blog2020-07-22T17:49:02+00:00

The Intellifluence Blog

From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!

How to Complete a Transaction as a Brand Using Intellifluence

By |April 11th, 2019|

Let’s walk though the process of completing a transaction from start to finish as a brand. First, you should create a campaign. Once your campaign is created, you are automatically redirected to our Discover tool, where you can add influencers to your campaign to pitch. If you make your campaign open to the public to our Marketplace, eligible influencers can [...]

PASCAL GUYON Influencer Spotlight

By |April 11th, 2019|

Pascal Guyon is a multi-platinum music producer, having contributed to contributed to 3 Grammy Nominations. Pascal grew up in a small village in the French countryside and eventually ended up in Los Angeles where he has worked with music elites from around the world. In addition to music, Pascal is also invested in other fields such as trading stocks and [...]

CECILIA KATZ Influencer Spotlight

By |April 9th, 2019|

Cecilia Katz is a makeup artist, YouTuber and Instagrammer based in Argentina. As an enthusiastic influencer who loves to review new products, people rely on Cecilia for her honestly and thorough reviews. Cecilia says she loves being a cosmetics influencer and feels very fortunate. You can follow Cecilia on YouTube, where she posts makeup tutorials, or on Instagram in addition [...]

How to Measure Social Media ROI

By |April 8th, 2019|

Unlike ordinary people, brands on social media are there to get a positive return on investment. Viral hit campaigns get marketers excited about the attention they could get online, but the vast majority of businesses that find success made careful iterations on their marketing campaigns and grew them over time. To steadily grow your online marketing, and maybe hit a [...]

SHANNON PEEL Influencer Spotlight

By |April 5th, 2019|

Shannon Peel is a business influencer based in Canada who tells brand stories, designs content and connects people. Shannon is unique in her industry because she has experience in sales, marketing, advertising, investments, design and storytelling. Shannon combines these skills along with her ability to cut through clutter to create a plan of action that will help her followers and [...]

How To Create a Social Media Marketing Agreement

By |April 3rd, 2019|

Creating a social media marketing agreement between your brand and influencers may seem simple, but having an agreement is important for the effectiveness of an influencer marketing campaign. Brands don't always treat this agreement seriously because the responsibility is largely on them to make the right impression and get influencers excited about helping them. To avoid common pitfalls, review our [...]

WARREN WHITLOCK Influencer Spotlight

By |March 28th, 2019|

Warren Whitlock has been creating content since 1969, working in new media before there was an Internet. Warren is ranked as a leading influencer in content, solar energy, health, futurism, blockchain, martech, startups, small business, finance, marketing and of course social media. Warren has been named one of Forbes’ Top 10 Social Media Power Influencers and is the host of [...]

Create a Winning Word of Mouth Marketing Strategy

By |March 27th, 2019|

You can easily get caught up in paid online advertising and try to get the most out of your dollars spent. However, word-of-mouth marketing strategy can turn small amounts of invested time into a major payoff. Explore some excellent strategies to consider when planning your word-of-mouth marketing campaigns. Target User-Generated Content User-generated content is effective and usually includes items such as [...]

The 10 Best Viral Marketing Campaigns to-date

By |March 21st, 2019|

What is the secret to effective viral marketing? In an exciting way, there is no single answer, and marketers take away different lessons from the success stories they witness. To give you some inspiration and ideas, we're counting down the 10 best viral marketing campaigns to date and sharing insights about how these campaigns commanded so much attention. 10. Pepsodent [...]

How to Encourage Authentic User-Generated Content

By |March 13th, 2019|

User-generated content on social media can elevate your brand's visibility online as much as brand-generated content. When other people are talking about your products or services instead of only you alone, you've tapped directly into social proof. However, inauthentic user-generated content, whether commissioned by your brand or not, will be largely ineffective compared to material that is real and natural. [...]