The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
Why Should Influencer Marketing be a Part of Your Strategy?
In the first post of this 14 part series, I set out to provide a fairly comprehensive explanation as to ‘what’ influencer marketing is. In this post however, I want to cover why it absolutely needs to be a part of your plans. Yes, I’m biased; let’s get that out of the way — I’m CEO of Intellifluence, which specializes in matching up influencers and small businesses [...]
The Power of the Peer Influencer
If you had to guess, what do you think is the most effective form of influencer marketing? A-list celebrities such as Justin Bieber and Kendall Jenner lounging around in their Calvins and Tweeting about it? Reality TV personalities like Scott Disick indulging in a protein shake at precisely 4pm est? (oops) How about that female running athlete (let’s call her [...]
What is Influencer Marketing?
Influencer marketing, as defined by a bunch of old marketers such as ourselves, can be simply stated as having someone tell your story for you. One common example that most people associate with this type of marketing can be seen on television and in movies as an actor uses a specific product, captivating an audience in its amazingness. Personally, I [...]
