The Intellifluence Blog

From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!

Becoming a Top Tier Influencer: Focus and Authenticity

By |January 26th, 2017|

In our previous article, we discussed the importance of being visible for those wanting to maximize their influence. The next logical step, after knowing where to focus, is determining what to focus on. In our opinion, the best path forward if you’re not already a mega celebrity is to focus on a niche and remain authentic in your postings within that niche. [...]

Becoming a Top Tier Influencer: Get Visible

By |January 17th, 2017|

Welcome to article 1 of 15 of our new series on how to become the best possible influencer. If you are actually looking to use influencer marketing, we published a massive guide on the subject. If you’re looking to grow as an influencer, you’re in the right place. Today’s discussion is going to focus on visibility. If you aren’t visible, no one [...]

The Ultimate Guide to Using Influencer Marketing

By |January 5th, 2017|

Welcome to what has been over four months of effort. From August through December of 2016 we’ve been compiling data and covering a wide variety of topics related to how a brand or agency could use influencer marketing in their overall marketing mix to increase sales. The culmination of the 14 series articles is what I now believe to be [...]

Post-Mortem: Why We Test

By |December 20th, 2016|

You have reached the end of the Internet, otherwise known as article 14 of this 14 part series. Appropriately, it seemed like a good time to raise the subject of performing post-mortem analysis on your campaigns. Presumably to get to this point you started with a goal, picked a buyer persona to target, decided on an influencer type to match your preferred social network, identified the influencer from [...]

Round Two: Use the Same Reviewers or Get New Ones?

By |December 14th, 2016|

Here’s the scenario: you’re back for more influencer marketing. Either the previous campaign went well, or it didn’t and you know why it didn’t. This strategy discussion will explore the best way to approach that second wave, regardless of what happened. If you’re new to this and haven’t had a first pass on using product reviewers for influencer marketing, do [...]

How to Maximize Exposure on Your Product Reviews

By |December 7th, 2016|

Article 12 already? The assumption for this piece is that you’ve already received your first review. If you aren’t quite there yet, I recommend starting at the beginning. What we’re going to be focusing on in this article is trying to get the best ROI possible from those existing reviews. Compulsion marketing concepts work synergistically, so the sum of their parts ends [...]

Influencer Negotiation: What is Fair?

By |November 28th, 2016|

You led with a pitch to the influencer, and because you understood the appropriate value assignment and picked the right product influencers it was a solid pitch. However, you find yourself now with a reply from an influencer asking for more. What to do, what to do? If you’re lost already, this is article 11 of a 14 part series on influencer marketing. I [...]

So You Got Your First Review; Now What?

By |November 22nd, 2016|

Someone reviewed your product. Well, isn’t that special. No matter if you followed any specific targeting advice on picking the right influencer based on buyer personas, social channel selection, or influencer type needs, here you are, ready for article 10 of our 14 part series. If you have a review, you apparently nailed the pitch. Now What? First, let’s look into the basics of the review before moving [...]

Local vs National: Which Influencer Audience Type is Better?

By |November 8th, 2016|

In order to answer this question, you’re going to need to understand what it is you’re trying to accomplish. This is article 9 of a 14 part series on everything influencer marketing, so before digging in on whether local or national influencer audiences matter more for you and your campaign, do the following: Set goals for your campaign. Understand who you are trying to [...]

How to Pitch Influencers

By |October 31st, 2016|

By now in this series you have a good idea of what your goal is, you know who are ultimately trying to influence, have picked the social channels you’re going to start with, and at this point have a list of which product reviewing influencers you want to work with. The difference between knowing what you want to accomplish and actually succeeding is the next gap: you need to [...]

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