The Intellifluence Blog

From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!

SPA Day — Syndicate. Promote. Amplify.

By |April 24th, 2017|

If there’s one thing I want to get across to you on this piece it is this: great content cannot exist in a vacuum. When I was Chief of Revenue for CopyPress this was a constant pitch I’d make to organizations that were spending good money creating some really interesting material, but weren’t investing in budget nor process when it [...]

Become an Authoritative Writer

By |April 19th, 2017|

Trying to build up your expertise? As you’re offline at conferences and meeting those in your community that command speaking slots, have you noticed anything about the majority of them? They write. The reality is, authors are sought after for the best interviews, speaking slots, and media offers, which of course leads to the best product sponsorships (i.e. the goal [...]

Go Offline to Win Online

By |April 11th, 2017|

If you haven’t guessed the theme of what matters by now in piece 12 of 15 on the series of becoming a top tier influencer, in addition to focusing on creating quality content within ones’ chosen niche, it is vital to expand your visibility by listening to your audience, being in the know, working with your community, performing outreach, and [...]

Want Hyper Growth? Adopt Early

By |April 7th, 2017|

We’ve gone over several methods to help you grow your audience, from basic visibility tips and optimization, to working with the coopetition and doing outreach. One item that is often neglected though is a very simple tactic: early adoption of new platforms. Why adopt early? Being an early player on a new network gives you a visibility advantage relative to mature [...]

Influencer Outreach, For Influencers

By |March 28th, 2017|

In our previous piece on interacting with your niche community and collaboration, one of the reasons to work your frenemies and the coopetition was to increase visibility. Being seen is such a large component of becoming a top tier influencer that I wanted to delve into how one can go about pushing that visibility further, since so many brands in our network and others will claim [...]

Community & Collaboration

By |March 22nd, 2017|

Hearkening back to our kick off piece on gaining visibility and optimizing for that visibility, this post is about growth; it also builds upon the necessity of listening to one’s audience because many of those skills are required because it is important to not see yourself as a lonely product review stuck on a deserted island. You are a part of a community, and you [...]

Be in the Know, Be First, or Be Best

By |March 14th, 2017|

As we discussed previously, one way to build a bigger audience is by engaging with and listening to that audience. One way to get more engagement is to be top-of-mind, and there are a few ways to do that: if you can be more in the know than your fellow industry influencers, you can be faster to break industry news and the [...]

Hey Influencers, Listen To Your Audience!

By |March 8th, 2017|

While the influencer resilience post was designed to build you up when you’re frustrated, this is designed to keep you grounded. I like to think of this as the “get your sh*t together” companion piece to that article. If you’re losing your audience, don’t cast blame; rather, be retrospective about it. Get Some Internal Feedback There are multiple ways to gauge audience [...]

Project Albatross Milkshake: Intellifluence 2.0

By |March 2nd, 2017|

This year is absolutely flying by! It seems like just yesterday we launched the first version of Intellifluence, in 100F+ temperatures, and soon we’ll be dealing with 100F+ temperatures again here in Scottsdale. Don’t feel bad for us, we had a lovely 4 month fallwinterspring. You’re not here to hear me talk about the weather though, are you? No, chances are [...]

Top Tier Influencers: Quality over Quantity

By |February 27th, 2017|

Now onto article 6 of 15, let the broken Sinkwitz record continue! We’ve covered at length the importance of keeping a focus, optimizing for that focus, and remaining resilient through the inevitable dips. Now, let us turn to the classic conundrum that faces all influencers: quality vs quantity. What Does Quality Even Mean? Quantity is a fairly well-established definition, meaning “how much” or “how many” — it [...]

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