The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
Nano vs. Micro Influencers: Understanding the Differences and Benefits
Over the last decade, influencers have become a crucial part of brand strategy. As businesses seek to connect with their target audiences in more authentic and impactful ways, influencers offer a valuable avenue for engagement. However, not all influencers are created equal. Two prominent categories in the influencer landscape are nano influencers and micro influencers. Understanding the differences between these [...]
How to Get Influencers to Promote Your Product for Free
In the age of social media, influencers hold substantial sway over consumer decisions. Brands are increasingly tapping into this power by collaborating with influencers to promote their products. But what if you’re working with a tight budget? How can you get influencers to promote your product for free? The answer lies in leveraging the value of your product itself. By [...]
Shaira Mariel Habon Influencer Spotlight
Connect with Shaira Intellifluence profile Shaira's website Shaira Mariel Habon is a millennial health and fitness buff, HIIT instructor, MMA enthusiast, lecturer, entrepreneur and writer based in Manila. In addition to a social media audience size of over 140,000 people, Shai runs a blog called Wander With Me that features the latest trends in food, fashion, consumer products, her personal [...]
How to Create an Influencer Marketing Budget
Influencer marketing has become an essential component of many brands' digital marketing strategies. However, creating an effective influencer marketing budget can be challenging. Understanding the costs involved, the potential returns, and the differences between working with various types of influencers are crucial steps in developing a successful budget. This article will guide you through the process of creating an influencer [...]
Cassandra Pinataro Influencer Spotlight
Connect with Cassandra Intellifluence profile Cassandra's website Cassandra is an artist bringing a new perspective to the pop music scene. As an opera singer and pop singer-songwriter, this John Lennon Award-winning songwriter has strong vocals and a range that spans over four octaves. She is determined to stretch the limits of pop music and bring classical music back to the [...]
Sponsorships for Gamers: How You Can Get Paid to Play
In the dynamic world of video gaming, becoming a successful influencer can open doors to lucrative sponsorships. Whether you're a casual gamer with a modest following or a seasoned pro with a vast audience, understanding how to secure sponsorships is crucial for monetizing your passion. This guide will explore strategies for acquiring gaming sponsorships, providing actionable advice and real-world examples [...]
How to Make Money on TikTok
TikTok has rapidly become one of the most popular social media platforms, with millions of users creating and sharing short, engaging videos daily. But beyond its entertainment value, TikTok offers numerous opportunities for influencers to earn money. Whether you have a small or large following, understanding how to monetize your content can turn your TikTok hobby into a lucrative career. [...]
10 Social Media Metrics Brands Should be Measuring
Influencer marketing has become a cornerstone of modern digital marketing strategies. Brands collaborate with influencers to reach new audiences, build credibility, and drive sales. However, measuring the success of these campaigns can be complex. Focusing on the right social media metrics is crucial for understanding the impact of an influencer marketing campaign and for refining future content strategies. Let's explore [...]
How to Become an Instagram Influencer
Instagram has grown from a simple photo-sharing app to a powerful platform for influencers to shape trends, promote brands, and engage with millions of followers. If you've ever wondered how to become an Instagram influencer, this guide is for you. We will explore the essential steps to becoming a successful influencer on Instagram and look at some real-life examples of [...]
Why Every Brand Needs a Content Marketing Plan
You have likely heard the phrase: content is king. But even the most compelling content can fall flat without a well-crafted plan. A content marketing plan is not just a buzzword; it’s a vital roadmap that can drive brand awareness, engage your audience, and boost your bottom line. In this article, we will explore why every brand needs a content [...]
