The Intellifluence Blog

From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!

Top Tier Influencers: Quality over Quantity

By |February 27th, 2017|

Now onto article 6 of 15, let the broken Sinkwitz record continue! We’ve covered at length the importance of keeping a focus, optimizing for that focus, and remaining resilient through the inevitable dips. Now, let us turn to the classic conundrum that faces all influencers: quality vs quantity. What Does Quality Even Mean? Quantity is a fairly well-established definition, meaning “how much” or “how many” — it [...]

The Importance of Influencer Resilience

By |February 21st, 2017|

Welcome to article 5 of this 15 part series on how to become a top tier influencer. While this is a bit more of a standalone piece than some of the others, it would still be useful to read the following: How to improve visibility How to determine what to focus on Optimizing your focus and visibility efforts Negotiating for fit [...]

Influencers Should Negotiate Too

By |February 8th, 2017|

At this point in the process, if you’re reading a piece on negotiating as an influencer, you have hopefully settled on an area of focus and are working hard on constantly optimizing your visibility. If you are, then it is no surprise that you’re now getting pitched. The question then: when and how should you negotiate? In all fairness, we’ve written about negotiation before, from the optics of [...]

Optimize Your Influence

By |February 1st, 2017|

Before you can attempt to optimize your influence online, make sure that you first understand where you want to be visible and what your main focus will be. The analogy I like to use here is attempting to pick out the perfect pair of shoes without first understanding what activity and what occasion the shoes are for —ok, I know nothing about shoes, but [...]

Becoming a Top Tier Influencer: Focus and Authenticity

By |January 26th, 2017|

In our previous article, we discussed the importance of being visible for those wanting to maximize their influence. The next logical step, after knowing where to focus, is determining what to focus on. In our opinion, the best path forward if you’re not already a mega celebrity is to focus on a niche and remain authentic in your postings within that niche. [...]

Becoming a Top Tier Influencer: Get Visible

By |January 17th, 2017|

Welcome to article 1 of 15 of our new series on how to become the best possible influencer. If you are actually looking to use influencer marketing, we published a massive guide on the subject. If you’re looking to grow as an influencer, you’re in the right place. Today’s discussion is going to focus on visibility. If you aren’t visible, no one [...]

The Ultimate Guide to Using Influencer Marketing

By |January 5th, 2017|

Welcome to what has been over four months of effort. From August through December of 2016 we’ve been compiling data and covering a wide variety of topics related to how a brand or agency could use influencer marketing in their overall marketing mix to increase sales. The culmination of the 14 series articles is what I now believe to be [...]

Post-Mortem: Why We Test

By |December 20th, 2016|

You have reached the end of the Internet, otherwise known as article 14 of this 14 part series. Appropriately, it seemed like a good time to raise the subject of performing post-mortem analysis on your campaigns. Presumably to get to this point you started with a goal, picked a buyer persona to target, decided on an influencer type to match your preferred social network, identified the influencer from [...]

Round Two: Use the Same Reviewers or Get New Ones?

By |December 14th, 2016|

Here’s the scenario: you’re back for more influencer marketing. Either the previous campaign went well, or it didn’t and you know why it didn’t. This strategy discussion will explore the best way to approach that second wave, regardless of what happened. If you’re new to this and haven’t had a first pass on using product reviewers for influencer marketing, do [...]

How to Maximize Exposure on Your Product Reviews

By |December 7th, 2016|

Article 12 already? The assumption for this piece is that you’ve already received your first review. If you aren’t quite there yet, I recommend starting at the beginning. What we’re going to be focusing on in this article is trying to get the best ROI possible from those existing reviews. Compulsion marketing concepts work synergistically, so the sum of their parts ends [...]

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