The Intellifluence Blog

From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!

Analyzing Social Media Sentiment

By |January 8th, 2019|

Social media isn't just a numbers game. Along with reaching thousands of people, you also need to get those people to engage with you — and engage in a way that is positive and drives website traffic and sales. This isn't always easy. Often, brands have high levels of engagement, but not for the reasons they expect. If you're seeing [...]


By |January 8th, 2019|

Chris "Burr" Martin and his daughter became Internet superstars back in 2016 when Chris began recreating daughter Cassie’s selfies and sharing them on social media. In order to intimidate boys who were commenting on Cassie’s pictures, Chris spent hours copying her selfies down to the outfit, tattoos, poses, piercings and more. Known as the #SelfieDad, Chris has a [...]

6 Ways to Naturally Boost Your Social Media Impressions

By |December 31st, 2018|

Successful influencers know that their network determines their value. While brands want to work with influencers with highly-engaged audiences, they also want to reach thousands of people. Influencers need to walk the line between focusing on their highly-engaged fans and constantly growing their network. What is a social media impression? Impressions refer to the number of times your content (social [...]

Collaborate with Influencers to Achieve Your Goals

By |December 27th, 2018|

Influencer marketing is a great way to grow your business and boost your exposure. However, it also benefits the social media professionals you work with. Many influencers rely on brands needing their clout to help pay the bills and increase their credibility. The best companies will collaborate with their influencers in a way that allows both parties to benefit. Here's [...]

Influencer Marketing for Brand Awareness

By |December 18th, 2018|

Brands that use influencer marketing to grow their business benefit in several ways. Some marketers look to drive sales with their messaging, while others want to reach new audiences and grow their reach. By creating a successful brand awareness campaign, your company can move hundreds of new leads down the pipeline so you can grow your business with new customers. [...]

Social Media Buzzwords: Are They Effective or Just Annoying?

By |December 11th, 2018|

There's a lot of chatter on social media, but that doesn't mean a lot is being said. While many people seek out valuable insights and in-depth discussions, plenty of people and brands are shamelessly spreading spam, using buzzwords they don't understand, and generally trolling others on the web. The clutter surrounding certain terms has made some people question whether they [...]

Why You Should Never Overlook Peer Influence

By |December 4th, 2018|

For centuries, people have relied on their peers to distinguish favorable traits from unfavorable. As modern medicine evolved, people realized that those who regularly washed their hands helped prevent the spread of disease, while those who didn't were more likely to pass on undesirable microbes. Peer influencers play a healthy role in our lives because they can help us learn [...]

CAMILLE WALKER Influencer Spotlight

By |November 28th, 2018|

Camille Walker represents one half of the popular My Mommy Style blog, which she manages with her life long best friend and cousin Melissa. From recipes to parenting topics and home décor ideas, My Mommy Style was created to share ideas than inspire Moms to live a happy life as well as promoting the idea that there’s not [...]

Why Influencer Marketing is Essential for Start-ups

By |November 27th, 2018|

Brands have many different marketing opportunities that they can take advantage of to drive sales. However, when it comes to digital marketing for start-ups, social media shouldn't be overlooked. Regardless of your industry, social media creates opportunities that start-ups otherwise wouldn't have. Here are a few reasons why social media management for start-ups is essential to get your brand off [...]

ERIN SEILHAN Influencer Spotlight

By |November 26th, 2018|

Erin Seilhan runs a popular Instagram and Facebook account for her cat, Shelby. Erin describes Shelby as a spoiled diva who loves food, alcohol and fashion – just kidding of course. Erin incorporates humor into all her posts featuring Shelby. It all started when Erin adopted a cat and named her Shelby. Erin didn’t want to spam her [...]

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