The Intellifluence Blog

From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!

What Does Social Media Reach Mean, Anyway?

By |August 23rd, 2018|

Data analytics and KPIs will create a foundation for your influencer marketing efforts. Without trackable data, you won't be able to see which influencers are driving traffic or sales to your brand and which influencers are helping your brand get exposure to the bulk of their audiences. One metric in particular that you want to consider as you develop influencer [...]

JESSICA VAN DOP DEJESUS Influencer Spotlight

By |August 21st, 2018|

Jessica van Dop DeJesus is a Washington, DC – based travel media specialist with a focus on food and attainable luxury travel.  She began traveling as a young Marine almost 20 years ago and has been to 45 countries on and off duty. Jessica comes from a bicultural upbringing as she grew up in Puerto Rico and Western [...]

A Content Strategist’s Review of Yoast SEO Premium

By |August 20th, 2018|

At Intellifluence, we place a high value on search engine optimization (SEO). Our team views it as a critical component of influencer marketing. When setting up the Intellifluence blog, we needed an SEO plugin that would save us time so we could focus our efforts on growing and enhancing our platform. At the same time, we are a team of [...]

7 Marketing Buzzwords You May Want to Avoid

By |August 20th, 2018|

Marketers love buzzwords. A clear, concise term can assuage any fears that management might have about a particular strategy or tactic while giving the staff goals to work toward to achieve those buzzword goals. However, in some cases, these terms do more harm than good. Some marketers get so caught up in "vanity metrics" that they lose sight of what [...]

SASHA HORNE Influencer Spotlight

By |August 17th, 2018|

Sasha Horne is an LA-based journalist, tech blogger, YouTube host and former TV news reporter. She was also a season one cast member of Whodunnit? the ABC show which developed a cult following in 2013. A year later, Sasha launched the popular blog Sasha Talks Tech which is best described as an online hub for inspiring startup stories [...]

6 Word-of-Mouth Marketing Strategies That Work

By |August 17th, 2018|

Your influencer marketing campaign works on multiple levels. While everyone wants a celebrity like Lebron James or Tom Brady to promote their products, many smart companies are learning the benefits of relying on micro-influencers (or peer influencers) to share their brand. These are influencers with experience (but not necessarily massive followings) who talk about your brand and encourage their friends, [...]


By |August 15th, 2018|

Nashville Mom Scarlet Paolicchi started her Family Focus Blog about eight years ago and it has grown to become one of the most popular family blogs around. In fact, it was named #3 in Cision PR’s 50 U.S. Top Mom Blog list. As a top Family and Mommy Influencer on Intellifluence, Scarlet is interested in products and services that [...]


By |August 14th, 2018|

Chanel and Stevo quit their jobs and sold almost everything they owned in 2015 to travel around the world and help others take the courageous and brave jump as well. Just a few of the places they have visited include the Serengeti, Zambia, Venice, Thailand, Australia, Paris, Iceland, Switzerland, and the list goes on. Their website How Far [...]

GIGI ASHWORTH Influencer Spotlight

By |August 10th, 2018|

GiGi Ashworth is a former competitive snowboarder and horseback rider who has since become a popular allergen-friendly cook and certified nutritionist with a master’s degree in Nutrition Communications. She run the successful website, which focuses on food and cooking, but also a whole lot more. According to her site, Gigi is a self-proclaimed extreme eater (she can [...]

KIRSTEN COLLINS Influencer Spotlight

By |August 9th, 2018|

Kirsten Collins is a music artist and vlogger, as well as an Intellifluence Top Music Influencer. One could say Kirsten was born a natural performer. Kirsten’s biggest strength is performing live. She has an incredible fluidity and resonance that impacts your heart. One of her unique abilities is to write a song spontaneously on the spot. Kirsten has [...]

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