The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
4 Ways to Increase your Instagram Engagement
Instagram is great for influencers, but it's not the easiest place to get seen. On top of how crowded it is, Instagram also frequently changes its algorithm, causing new strategies to rise and old ones to fall. Over time, it's become harder to compete for views, likes, and other forms of engagement. Don't get discouraged, though, because this mostly applies [...]
How to Create Compelling Content on Social Media
While social media marketing may be extremely powerful, it takes creativity and some good psychology to get the best results. After all, if people don't find your content interesting, it hardly matters how often you post it. Let's go over some key methods for making social media content that inspires and excites your potential customers. Customer Journeys A customer journey [...]
WARREN JAMES LI Influencer Spotlight
Warren James Li is a calisthenics expert, American Ninja Warrior, founder of Prove It Training and a popular fitness influencer. Featuring over 250,000 loyal followers on Instagram, Warren regularly posts workout videos and you can check out his calisthenics ebook on proveittraining.com. Can you tell us a little about how Prove It Training came about and what you [...]
Top 5 Social Media Marketing Myths
Social media marketing has lost none of its power over the years, but it takes some finesse to get it right. Why waste the effort spent building a social campaign when a critical mistake can hamper your progress? If you don't fall for these five social media marketing myths, you'll be headed in the right direction. Myth No. 1: You [...]
KRISTEN TUFF SCOTT Influencer Spotlight
Kristen Tuff Scott describes her self as just one girl, telling it like it is. Kristen was featured on season 5 of CMT’s Redneck Island and is currently a social media influencer living on a ranch, sharing insights into her daily life. As an influencer, Kristen enjoys a reach of close to a million followers who appreciate her [...]
Create a Winning Content Marketing Strategy Using Influencers
Plenty of businesses find their way to success in the content marketing game, but many more do not. The key difference between the two is usually that successful businesses employ a content marketing strategy. Let's discuss what a content marketing strategy is and how to create the ideal one for your business. What Is a Content Marketing Strategy? Put simply, [...]
4 Ways to Optimize Your Media Spend
ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content. Here are some important guidelines to optimize social media spend. 1. Stick to a Clear [...]
CATHERINE, TAMMY AND MICHAEL PAPPAS Influencer Spotlight
Catherine, Tammy and Michael Pappas run the popular lifestyle site, Living the Gourmet, which specializes in recipes, reviews and wine features. To the Pappas family, the heart of their home lies within the kitchen. Catherine created Living the Gourmet back in 2008 with the help and encouragement of her son and daughter. Since that time, LTG has grown [...]
How to Measure the Success of Your Marketing Campaign
Without some clear means to measure the success of an influencer marketing campaign, it'll be difficult to find out what's working and how to improve. Marketing is an iterative process, especially in the online world where you can change something in seconds. Take a look at our guide on how to measure the success of your marketing campaign. If you [...]
4 Ways to Measure Your Social Media Influence
With so much emphasis on influencer marketing these days, it can be very exciting for anyone online to attract businesses and brands through his or her following. You could get all kinds of free products and even get paid. It'll take a little time if you're new to social media marketing, but you can speed up the process by narrowing [...]
