Who Exactly Are You Trying to Influence?

In our previous post of this 14 article series, we discussed how to set influencer campaign goals. It is time to get more nuanced for article #4, and delve into the underlying psychology and factors surrounding who you are trying to influence when building out buyer...

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Amazon: No More Incentivized Reviews*

Unless you’re in Amazon Vine, you’re out. If you’re in the influencer marketing / product reviews space, you’re probably aware of how big of a market Amazon is…er…was. Amazon announced sweeping changes. Now, it would be easy to point out how hypocritical it is of Amazon to not only...

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The Power of the Peer Influencer

If you had to guess, what do you think is the most effective form of influencer marketing? A-list celebrities such as Justin Bieber and Kendall Jenner lounging around in their Calvins and Tweeting about it? Reality TV personalities like Scott Disick indulging in a protein shake at...

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What is Influencer Marketing?

Influencer marketing, as defined by a bunch of old marketers such as ourselves, can be simply stated as having someone tell your story for you. One common example that most people associate with this type of marketing can be seen on television and in movies...

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