The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
PASCAL GUYON Influencer Spotlight
Pascal Guyon is a multi-platinum music producer, having contributed to contributed to 3 Grammy Nominations. Pascal grew up in a small village in the French countryside and eventually ended up in Los Angeles where he has worked with music elites from around the world. In addition to music, Pascal is also invested in other fields such as trading [...]
CECILIA KATZ Influencer Spotlight
Cecilia Katz is a makeup artist, YouTuber and Instagrammer based in Argentina. As an enthusiastic influencer who loves to review new products, people rely on Cecilia for her honestly and thorough reviews. Cecilia says she loves being a cosmetics influencer and feels very fortunate. You can follow Cecilia on YouTube, where she posts makeup tutorials, or on Instagram [...]
How to Measure Social Media ROI
Unlike ordinary people, brands on social media are there to get a positive return on investment. Viral hit campaigns get marketers excited about the attention they could get online, but the vast majority of businesses that find success made careful iterations on their marketing campaigns and grew them over time. To steadily grow your online marketing, and maybe hit a [...]
SHANNON PEEL Influencer Spotlight
Shannon Peel is a business influencer based in Canada who tells brand stories, designs content and connects people. Shannon is unique in her industry because she has experience in sales, marketing, advertising, investments, design and storytelling. Shannon combines these skills along with her ability to cut through clutter to create a plan of action that will help her [...]
How To Create a Social Media Marketing Agreement
Creating a social media marketing agreement between your brand and influencers may seem simple, but having an agreement is important for the effectiveness of an influencer marketing campaign. Brands don't always treat this agreement seriously because the responsibility is largely on them to make the right impression and get influencers excited about helping them. To avoid common pitfalls, review our [...]
WARREN WHITLOCK Influencer Spotlight
Warren Whitlock has been creating content since 1969, working in new media before there was an Internet. Warren is ranked as a leading influencer in content, solar energy, health, futurism, blockchain, martech, startups, small business, finance, marketing and of course social media. Warren has been named one of Forbes’ Top 10 Social Media Power Influencers and is the [...]
Create a Winning Word of Mouth Marketing Strategy
You can easily get caught up in paid online advertising and try to get the most out of your dollars spent. However, word-of-mouth marketing strategy can turn small amounts of invested time into a major payoff. Explore some excellent strategies to consider when planning your word-of-mouth marketing campaigns. Target User-Generated Content User-generated content is effective and usually includes items such as [...]
The 10 Best Viral Marketing Campaigns to-date
What is the secret to effective viral marketing? In an exciting way, there is no single answer, and marketers take away different lessons from the success stories they witness. To give you some inspiration and ideas, we're counting down the 10 best viral marketing campaigns to date and sharing insights about how these campaigns commanded so much attention. 10. Pepsodent [...]
How to Encourage Authentic User-Generated Content
User-generated content on social media can elevate your brand's visibility online as much as brand-generated content. When other people are talking about your products or services instead of only you alone, you've tapped directly into social proof. However, inauthentic user-generated content, whether commissioned by your brand or not, will be largely ineffective compared to material that is real and natural. [...]
How to Find Effective Brand Ambassadors
You have undoubtedly read about the importance of partnering with influencers (sometimes referred to as brand ambassadors) in order to build awareness, garner product reviews and increase your sales. Effective brand ambassadors will work to drive results for your brand because they want to improve their relationship with you. However, these hard-working, high-quality influencers are hard to find unless you [...]
