The Intellifluence Blog

You have reached the end of the Internet, otherwise known as article 14 of this 14 part series. Appropriately, it seemed like a good time to raise the subject of performing post-mortem analysis on your campaigns. Presumably to get to this point you started with a goal, picked a buyer persona to target, decided on an influencer type to match your preferred social network, identified the influencer from [...]

Here’s the scenario: you’re back for more influencer marketing. Either the previous campaign went well, or it didn’t and you know why it didn’t. This strategy discussion will explore the best way to approach that second wave, regardless of what happened. If you’re new to this and haven’t had a first pass on using product reviewers for influencer marketing, do [...]

Article 12 already? The assumption for this piece is that you’ve already received your first review. If you aren’t quite there yet, I recommend starting at the beginning. What we’re going to be focusing on in this article is trying to get the best ROI possible from those existing reviews. Compulsion marketing concepts work synergistically, so the sum of their parts ends [...]

You led with a pitch to the influencer, and because you understood the appropriate value assignment and picked the right product influencers it was a solid pitch. However, you find yourself now with a reply from an influencer asking for more. What to do, what to do? If you’re lost already, this is article 11 of a 14 part series on influencer marketing. I [...]

Someone reviewed your product. Well, isn’t that special. No matter if you followed any specific targeting advice on picking the right influencer based on buyer personas, social channel selection, or influencer type needs, here you are, ready for article 10 of our 14 part series. If you have a review, you apparently nailed the pitch. Now What? First, let’s look into the basics of the review before moving [...]

In order to answer this question, you’re going to need to understand what it is you’re trying to accomplish. This is article 9 of a 14 part series on everything influencer marketing, so before digging in on whether local or national influencer audiences matter more for you and your campaign, do the following: Set goals for your campaign. Understand who you are trying to [...]

By now in this series you have a good idea of what your goal is, you know who are ultimately trying to influence, have picked the social channels you’re going to start with, and at this point have a list of which product reviewing influencers you want to work with. The difference between knowing what you want to accomplish and actually succeeding is the next gap: you need to [...]

This is article 7 of the 14 part series; you’re just about halfway done — believe me when I say that if you read from the beginning to the end you’ll be more versed on influencer marketing than 90% of the industry that actively sells the service for a living. In today’s segment we’re going to focus on selecting the right product influencers. In order [...]

You’ve set goals for your influencer marketing campaign; you have an idea of who you are looking to target. Now, in part 6 of our 14 part series it is time to break down the major influencer types to help you understand when to employ each within your overall marketing strategy. Three Types of Influencers If you look back in the first article of the [...]