Last Updated on June 8, 2020
This is going to be a crazy week, let me tell you. This is just one little bit of news, with another fun announcement coming on its heels. Let me break down what’s going on:
- The Intellifluence team took a little bit of money from Plan C Partners; you can read a bit more about that here.
- Intellifluence intends to use that money to accelerate some crazy new tech that we’ve been kicking around behind the scenes.
For reference, here’s some of the Intellifluence team; we take influencer marketing very seriously.
I don’t want you to feel as though I tricked you with a bit of click bait, so I’ll explain why this is going to be good for anyone working with Intellifluence, whether as a brand advertiser or a creative influencer. With this money, there are going to be more people putting their heads down to build out the next generation of Intellifluence, with a launch goal of Fall 2017; it is ambitious, but I don’t know how to set any other type of goal.
We are almost to 25,000 influencers, so finding influencers for your campaign is much easier than when we started; however, we now have enough data watching you interact with the system and collecting feedback to know where your discovery and process pain points exist. It’d be easy to rest on our laurels knowing that we’re the most competitively priced and fastest growing peer influencer network out there, but no. We’re going to eliminate ALL of that identified pain, making Intellifluence so easy for you to use that it practically runs your influencer campaigns for you. More output in less time = money.
As of writing, we’ve had close to 2,000 brand sign-ups. That’s a great start, but not every brand uses the system as well as it could, and therefore isn’t interacting with as many of the most relevant influencers as they could. By zeroing in on brand matching and eliminating unnecessary steps of the overall process we’ll be getting you matched more frequently with brands you WANT to see and move from outreach to completed transactions much faster. There’s a lot more influencer specific updates coming as well, but I don’t want to spill the beans just yet. Sufficed to say, more outreach from the right brands = money.
That’s what we’re doing with that sweet, sweet cash. We’re focused and we’re excited.
Joe, CEO and Co-Founder of Intellifluence, has over 25 years of experience in SEO, leading several successful marketing companies and providing expert consultation. He is the author of The Ultimate Guide to Using Influencer Marketing, which is available as an eBook or in print.