Intellifluence

Engagement Rate and Influencer Marketing

Reach is the combined number of people an influencer can potentially speak to through his or her social media accounts and websites, such as their number of followers and subscribers. While a reach of several hundred thousand or million seems attractive to a brand interested...

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When to Flag a Transaction

 Let’s take a minute to talk about your options as a brand or influencer when a transaction isn’t going as planned. In a perfect world, this would never happen – but we’re dealing with reality! Whether you are an influencer or are representing a brand, the...

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PASCAL GUYON Influencer Spotlight

Pascal Guyon is a multi-platinum music producer, having contributed to contributed to 3 Grammy Nominations. Pascal grew up in a small village in the French countryside and eventually ended up in Los Angeles where he has worked with music elites from around the world. In...

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How to Measure Social Media ROI

Unlike ordinary people, brands on social media are there to get a positive return on investment. Viral hit campaigns get marketers excited about the attention they could get online, but the vast majority of businesses that find success made careful iterations on their marketing campaigns...

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SHANNON PEEL Influencer Spotlight

Shannon Peel is a business influencer based in Canada who tells brand stories, designs content and connects people. Shannon is unique in her industry because she has experience in sales, marketing, advertising, investments, design and storytelling. Shannon combines these skills along with her ability to...

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How To Create a Social Media Marketing Agreement

Creating a social media marketing agreement between your brand and influencers may seem simple, but having an agreement is important for the effectiveness of an influencer marketing campaign. Brands don't always treat this agreement seriously because the responsibility is largely on them to make the...

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