Intellifluence

4 Ways to Optimize Your Media Spend

ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content....

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KLYN ELSBURY Influencer Spotlight

Klyn Elsbury is a sought-after trainer, best-selling author, keynote speaker, certified neurolinguistic programming practitioner and Cystic Fibrosis warrior. Klyn’s story and daily work to thrive, rather than survive, has inspired thousands who have heard her speak and through her training programs. Klyn’s principles have been...

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Engagement Rate and Influencer Marketing

Reach is the combined number of people an influencer can potentially speak to through his or her social media accounts and websites, such as their number of followers and subscribers. While a reach of several hundred thousand or million seems attractive to a brand interested...

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When to Flag a Transaction

 Let’s take a minute to talk about your options as a brand or influencer when a transaction isn’t going as planned. In a perfect world, this would never happen – but we’re dealing with reality! Whether you are an influencer or are representing a brand, the...

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