Intellifluence

Social Media Buzzwords: Are They Effective or Just Annoying?

There's a lot of chatter on social media, but that doesn't mean a lot is being said. While many people seek out valuable insights and in-depth discussions, plenty of people and brands are shamelessly spreading spam, using buzzwords they don't understand, and generally trolling others...

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Why You Should Never Overlook Peer Influence

For centuries, people have relied on their peers to distinguish favorable traits from unfavorable. As modern medicine evolved, people realized that those who regularly washed their hands helped prevent the spread of disease, while those who didn't were more likely to pass on undesirable microbes....

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Why Influencer Marketing is Essential for Start-ups

Brands have many different marketing opportunities that they can take advantage of to drive sales. However, when it comes to digital marketing for start-ups, social media shouldn't be overlooked. Regardless of your industry, social media creates opportunities that start-ups otherwise wouldn't have. Here are a...

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ERIN SEILHAN Influencer Spotlight

Erin Seilhan runs a popular Instagram and Facebook account for her cat, Shelby. Erin describes Shelby as a spoiled diva who loves food, alcohol and fashion – just kidding of course. Erin incorporates humor into all her posts featuring Shelby. It all started when Erin...

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ISAIAH GRASS Influencer Spotlight

Isaiah Grass is a singer/songwriter based in Chicago. As a popular music influencer, Isaiah has worked with companies such as: Macy's, Cheez-It crackers, Bud Light, McDonalds, among others on their social media campaigns, as well as their music events. Most recently, Isaiah performed the National...

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The Top 6 Influencer Marketing Benchmarks

For many companies, influencer marketing is still a relatively new concept. While social media managers want to take advantage of this promotional opportunity, they're not entirely sure how to measure success. This benchmarking problem only compounds for companies that don't offer low-ticket e-commerce items where...

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