The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
How Instagram Boosting Can Strengthen Influencer Marketing Partnerships
Influencers today are expected to do more than create engaging content. Brands increasingly look for collaborators who can also ensure their posts reach beyond an organic following. One of the simplest tools available to achieve this is Instagram boosting, a feature that allows creators to promote existing posts directly within the app. But does boosting an Instagram post work? The [...]
What Is Audience Segmentation in Influencer Marketing?
In the crowded digital marketplace, brands face a familiar challenge: how do you cut through the noise and connect with the right people? One of the most powerful answers lies in audience segmentation marketing, especially when paired with influencer campaigns. At its core, what is audience segmentation? Simply put, it’s the practice of dividing a broad audience into smaller groups [...]
How to Create Interactive Content That Resonates and Converts
In today’s digital world, simply publishing content is no longer enough. Audiences crave connection, participation, and the chance to feel involved in the experience. That’s where interactive content comes in. Instead of passively consuming a post, video, or article, interactive content invites the audience to take part—whether that’s voting in a poll, taking a quiz, or sliding a comparison bar [...]
Understanding Share of Voice (SOV) in Influencer Marketing
In the crowded digital marketplace, the loudest brand doesn’t always win — but the brand that commands attention in the right spaces often does. One of the most useful metrics for measuring that attention is Share of Voice (SOV). In influencer marketing, SOV helps brands understand not just their own presence, but how they stack up against competitors in the [...]
How to Measure Influencer Marketing ROI: Short-Term Wins and Long-Term Impact
Influencer marketing is no longer a fringe tactic — it’s a core part of brand strategy for companies of all sizes. But while brands are eager to work with creators, many still wrestle with the question: how to measure influencer marketing ROI in a way that actually reflects success. The challenge is that “ROI” in this context can look very [...]
Is Influencer Marketing Effective in 2025?
Influencer marketing has evolved from a niche digital tactic to a strategic cornerstone in modern advertising. But is influencer marketing effective in 2025? The answer: emphatically yes. With unparalleled engagement, genuine connections, and measurable returns, brands are discovering that influencer marketing effectiveness often surpasses traditional methods. Here's why it's working and how your brand can harness its power. Why is influencer marketing effective? Authenticity [...]
What Are Instagram Collections and How Do I Use Them?
Instagram has evolved significantly from its original photo-sharing roots into a vibrant platform offering a range of powerful features. One particularly useful but often overlooked feature is Instagram Collections. Instagram post collections allow users to organize their saved posts into neatly categorized albums, simplifying the process of revisiting favorite posts or planning future content. In this guide, we'll explain exactly [...]
How Influencers Can Increase Instagram Views and Attract Lucrative Brand Collaborations in 2025
Instagram remains one of the most influential platforms for creators, and brand partnerships hinge on two key metrics: audience size and views. Brands increasingly ask, how can influencers boost Instagram views? Higher view counts not only validate influence, they also unlock real income opportunities: how to earn money from Instagram views isn’t just about likes. It is also about attention. [...]
Brand Ambassador vs Affiliate – Which is the Best for My Brand?
When brands look to expand their reach and build authentic connections with consumers, collaborating with influential creators often becomes a critical component of their marketing strategy. Among the various partnership options, brand ambassador programs and affiliate programs are two popular choices. Understanding the differences between these two can significantly impact the success of your marketing campaigns. This article explores the [...]
What is User-Generated Content (UGC), and Why is it Important in Marketing?
User-generated content (UGC) is a powerful tool leveraged by marketers and brands to foster authentic engagement and build trust with consumers. But what is UGC, and why has it become an essential element in modern marketing strategies? What is UGC? If you’re a content creator or brand, you’ve probably heard the abbreviation UGC and might be wondering, what does UGC [...]
