The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
CAROLYN SCOTT-HAMILTON Influencer Spotlight
Carolyn Scott-Hamilton is the creator of the Healthy Voyager brand which includes a website as well as a show that began in 2005. Carolyn is a respected figure in the world of healthy lifestyle, special diet cooking and nutrition. Carolyn is the industry’s “go-to” source and has been featured on the Discovery Channel, CNN, USA Today and Martha [...]
What Does Social Media Reach Mean, Anyway?
Data analytics and KPIs will create a foundation for your influencer marketing efforts. Without trackable data, you won't be able to see which influencers are driving traffic or sales to your brand and which influencers are helping your brand get exposure to the bulk of their audiences. One metric in particular that you want to consider as you develop influencer [...]
JESSICA VAN DOP DEJESUS Influencer Spotlight
Jessica van Dop DeJesus is a Washington, DC – based travel media specialist with a focus on food and attainable luxury travel. She began traveling as a young Marine almost 20 years ago and has been to 45 countries on and off duty. Jessica comes from a bicultural upbringing as she grew up in Puerto Rico and Western [...]
A Content Strategist’s Review of Yoast SEO Premium
At Intellifluence, we place a high value on search engine optimization (SEO). Our team views it as a critical component of influencer marketing. When setting up the Intellifluence blog, we needed an SEO plugin that would save us time so we could focus our efforts on growing and enhancing our platform. At the same time, we are a team of [...]
7 Marketing Buzzwords You May Want to Avoid
Marketers love buzzwords. A clear, concise term can assuage any fears that management might have about a particular strategy or tactic while giving the staff goals to work toward to achieve those buzzword goals. However, in some cases, these terms do more harm than good. Some marketers get so caught up in "vanity metrics" that they lose sight of what [...]
SASHA HORNE Influencer Spotlight
Sasha Horne is an LA-based journalist, tech blogger, YouTube host and former TV news reporter. She was also a season one cast member of Whodunnit? the ABC show which developed a cult following in 2013. A year later, Sasha launched the popular blog Sasha Talks Tech which is best described as an online hub for inspiring startup stories [...]
6 Word-of-Mouth Marketing Strategies That Work
Your influencer marketing campaign works on multiple levels. While everyone wants a celebrity like Lebron James or Tom Brady to promote their products, many smart companies are learning the benefits of relying on micro-influencers (or peer influencers) to share their brand. These are influencers with experience (but not necessarily massive followings) who talk about your brand and encourage their friends, [...]
SCARLET PAOLICCHI INFLUENCER SPOTLIGHT
Nashville Mom Scarlet Paolicchi started her Family Focus Blog about eight years ago and it has grown to become one of the most popular family blogs around. In fact, it was named #3 in Cision PR’s 50 U.S. Top Mom Blog list. As a top Family and Mommy Influencer on Intellifluence, Scarlet is interested in products and services that [...]
CHANEL CARTELL & STEVO DIRNBERGER Influencer Spotlight
Chanel and Stevo quit their jobs and sold almost everything they owned in 2015 to travel around the world and help others take the courageous and brave jump as well. Just a few of the places they have visited include the Serengeti, Zambia, Venice, Thailand, Australia, Paris, Iceland, Switzerland, and the list goes on. Their website How Far [...]
GIGI ASHWORTH Influencer Spotlight
GiGi Ashworth is a former competitive snowboarder and horseback rider who has since become a popular allergen-friendly cook and certified nutritionist with a master’s degree in Nutrition Communications. She run the successful website gigieatscelebrities.com, which focuses on food and cooking, but also a whole lot more. According to her site, Gigi is a self-proclaimed extreme eater (she can [...]