The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
Why You Should Never Overlook Peer Influence
For centuries, people have relied on their peers to distinguish favorable traits from unfavorable. As modern medicine evolved, people realized that those who regularly washed their hands helped prevent the spread of disease, while those who didn't were more likely to pass on undesirable microbes. Peer influencers play a healthy role in our lives because they can help us learn [...]
CAMILLE WALKER Influencer Spotlight
Camille Walker represents one half of the popular My Mommy Style blog, which she manages with her life long best friend and cousin Melissa. From recipes to parenting topics and home décor ideas, My Mommy Style was created to share ideas than inspire Moms to live a happy life as well as promoting the idea that there’s not [...]
Why Influencer Marketing is Essential for Start-ups
Brands have many different marketing opportunities that they can take advantage of to drive sales. However, when it comes to digital marketing for start-ups, social media shouldn't be overlooked. Regardless of your industry, social media creates opportunities that start-ups otherwise wouldn't have. Here are a few reasons why social media management for start-ups is essential to get your brand off [...]
ERIN SEILHAN Influencer Spotlight
Erin Seilhan runs a popular Instagram and Facebook account for her cat, Shelby. Erin describes Shelby as a spoiled diva who loves food, alcohol and fashion – just kidding of course. Erin incorporates humor into all her posts featuring Shelby. It all started when Erin adopted a cat and named her Shelby. Erin didn’t want to spam her [...]
ISAIAH GRASS Influencer Spotlight
Isaiah Grass is a singer/songwriter based in Chicago. As a popular music influencer, Isaiah has worked with companies such as: Macy's, Cheez-It crackers, Bud Light, McDonalds, among others on their social media campaigns, as well as their music events. Most recently, Isaiah performed the National Anthem for the opening of the Monster Jam Show at BMO Harris Bank [...]
The Top 6 Influencer Marketing Benchmarks
For many companies, influencer marketing is still a relatively new concept. While social media managers want to take advantage of this promotional opportunity, they're not entirely sure how to measure success. This benchmarking problem only compounds for companies that don't offer low-ticket e-commerce items where sales can be tracked easily. If you find yourself in this situation and want to [...]
TINA ACOSTA Influencer Spotlight
Tina Acosta describes her mid-west household as a “Motley Zoo” made up of six dogs, two cats and a turtle. As a breed ambassador, Tina enjoys attending events and using social media as a platform to promote a positive outlook for the Chow breed. She also uses her platform to promote pet causes and acts as a pet [...]
Do You Have The Right Influencers For Me? Consult a Wizard
Free is cool, sure, but have you ever had something free free? I believe I just made that term up, so I hope you like it. Someone call the trademark office. In the SaaS (software as a service) world, there's typically only a few ways to determine if a solution is going to be right for your business: Sign up [...]
ASHLEY RENNE Influencer Spotlight
Ashley Renne is a popular green living Intellifluence influencer and the creator of the blog Travel Lushes, which focuses on sustainable travel, lifestyle and tech. Ashley helps savvy travel addicts live adventurously green lives and dive deep into the local culture of each destination she features. Previously, Ashley help producer and editor positions with major brands such as [...]
Why Social Media Marketing Matters
Social media has changed how people communicate, connect with others, and convey information. It has created celebrities in the form of influencers and content creators while also bringing the world countless memes and animal videos. Despite the humor and baby photos found across the social web, social media still plays an important role in the business world and can have [...]
