The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
SHAWN COSS Influencer Spotlight [NSFW]
Shawn Coss is a professional artist and entertainer based out of Akron, Ohio. Shawn is best known for his mental illness series called Inktober Illness, which he has used to help raise awareness about mental health stigmas. Shawn is also the co-owner and artist for the lifestyle brand Any Means Necessary clothing. Additionally, Shawn is an artist for [...]
How to Encourage Better Deliverables From Influencers
Successful influencer marketing campaigns rely on evaluation and deliverables. The influencers you work with can't know if they're doing a good job without feedback, and you can't know if the campaigns are a success without reviewing them with a critical eye. One way you can make the evaluation process easier is by setting clear expectations regarding the marketing deliverables your [...]
PARIS CHANEL Influencer Spotlight
With over 14 years of experience in modeling, Paris Chanel has partnered with prominent brands such as Lincoln, Harley Davidson and Coca-Cola, to name a few. During her childhood, Paris had many interests ranging from chess to playing the piano and clarinet. Later on, Paris attended school full-time as a double major in Finance and Marketing at Christian [...]
Analyzing Social Media Sentiment
Social media isn't just a numbers game. Along with reaching thousands of people, you also need to get those people to engage with you — and engage in a way that is positive and drives website traffic and sales. This isn't always easy. Often, brands have high levels of engagement, but not for the reasons they expect. If you're seeing [...]
CHRIS “BURR” MARTIN AKA #SELFIEDAD Influencer Spotlight
Chris "Burr" Martin and his daughter became Internet superstars back in 2016 when Chris began recreating daughter Cassie’s selfies and sharing them on social media. In order to intimidate boys who were commenting on Cassie’s pictures, Chris spent hours copying her selfies down to the outfit, tattoos, poses, piercings and more. Known as the #SelfieDad, Chris has a [...]
6 Ways to Naturally Boost Your Social Media Impressions
Successful influencers know that their network determines their value. While brands want to work with influencers with highly-engaged audiences, they also want to reach thousands of people. Influencers need to walk the line between focusing on their highly-engaged fans and constantly growing their network. What is a social media impression? Impressions refer to the number of times your content (social [...]
Collaborate with Influencers to Achieve Your Goals
Influencer marketing is a great way to grow your business and boost your exposure. However, it also benefits the social media professionals you work with. Many influencers rely on brands needing their clout to help pay the bills and increase their credibility. The best companies will collaborate with their influencers in a way that allows both parties to benefit. Here's [...]
Influencer Marketing for Brand Awareness
Brands that use influencer marketing to grow their business benefit in several ways. Some marketers look to drive sales with their messaging, while others want to reach new audiences and grow their reach. By creating a successful brand awareness campaign, your company can move hundreds of new leads down the pipeline so you can grow your business with new customers. [...]
Social Media Buzzwords: Are They Effective or Just Annoying?
There's a lot of chatter on social media, but that doesn't mean a lot is being said. While many people seek out valuable insights and in-depth discussions, plenty of people and brands are shamelessly spreading spam, using buzzwords they don't understand, and generally trolling others on the web. The clutter surrounding certain terms has made some people question whether they [...]
Why You Should Never Overlook Peer Influence
For centuries, people have relied on their peers to distinguish favorable traits from unfavorable. As modern medicine evolved, people realized that those who regularly washed their hands helped prevent the spread of disease, while those who didn't were more likely to pass on undesirable microbes. Peer influencers play a healthy role in our lives because they can help us learn [...]
