Blog2020-07-22T17:49:02+00:00

The Intellifluence Blog

From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!

Round Two: Use the Same Reviewers or Get New Ones?

By |December 14th, 2016|

Here’s the scenario: you’re back for more influencer marketing. Either the previous campaign went well, or it didn’t and you know why it didn’t. This strategy discussion will explore the best way to approach that second wave, regardless of what happened. If you’re new to this and haven’t had a first pass on using product reviewers for influencer marketing, do [...]

How to Maximize Exposure on Your Product Reviews

By |December 7th, 2016|

Article 12 already? The assumption for this piece is that you’ve already received your first review. If you aren’t quite there yet, I recommend starting at the beginning. What we’re going to be focusing on in this article is trying to get the best ROI possible from those existing reviews. Compulsion marketing concepts work synergistically, so the sum of their parts ends [...]

Influencer Negotiation: What is Fair?

By |November 28th, 2016|

You led with a pitch to the influencer, and because you understood the appropriate value assignment and picked the right product influencers it was a solid pitch. However, you find yourself now with a reply from an influencer asking for more. What to do, what to do? If you’re lost already, this is article 11 of a 14 part series on influencer marketing. I [...]

So You Got Your First Review; Now What?

By |November 22nd, 2016|

Someone reviewed your product. Well, isn’t that special. No matter if you followed any specific targeting advice on picking the right influencer based on buyer personas, social channel selection, or influencer type needs, here you are, ready for article 10 of our 14 part series. If you have a review, you apparently nailed the pitch. Now What? First, let’s look into the basics of the review before moving [...]

Local vs National: Which Influencer Audience Type is Better?

By |November 8th, 2016|

In order to answer this question, you’re going to need to understand what it is you’re trying to accomplish. This is article 9 of a 14 part series on everything influencer marketing, so before digging in on whether local or national influencer audiences matter more for you and your campaign, do the following: Set goals for your campaign. Understand who you are trying to [...]

How to Pitch Influencers

By |October 31st, 2016|

By now in this series you have a good idea of what your goal is, you know who are ultimately trying to influence, have picked the social channels you’re going to start with, and at this point have a list of which product reviewing influencers you want to work with. The difference between knowing what you want to accomplish and actually succeeding is the next gap: you need to [...]

Time to Pick the Right Product Influencers

By |October 26th, 2016|

This is article 7 of the 14 part series; you’re just about halfway done — believe me when I say that if you read from the beginning to the end you’ll be more versed on influencer marketing than 90% of the industry that actively sells the service for a living. In today’s segment we’re going to focus on selecting the right product influencers. In order [...]

Determining the Right Influencer Type for Your Campaign

By |October 18th, 2016|

You’ve set goals for your influencer marketing campaign; you have an idea of who you are looking to target. Now, in part 6 of our 14 part series it is time to break down the major influencer types to help you understand when to employ each within your overall marketing strategy. Three Types of Influencers If you look back in the first article of the [...]

Maximize Shopify Sales with Simple Influencer Marketing

By |October 17th, 2016|

You’ve signed up to Shopify and built out your first cart. As soon as you finished, you started to wonder “how do I get people in here?” After reading the fantastic write-ups on how-to sell online, you hopefully have been improving your overall search presence, are getting active in niche communities and in social media, are building up a relevant [...]

Which Social Channel Will Bring Sales for Your Business?

By |October 11th, 2016|

Welcome to article #5 of the 14 part series on influencer marketing. So far we have discussed: What is influencer marketing? Why should it be a part of your strategy? How can you set campaign goals for it? Who should you try to influence? The next logical step in the process is to discuss channel selection and provide some case [...]