The Intellifluence Blog

From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!

KEVIN PAULSON Influencer Spotlight

By |June 22nd, 2018|

Kevin Paulson is the Founder and CEO of His passion for the outdoors began very early hiking, camping and hunting with family. Kevin has followed his dreams through hunting, backpacking, outfitting, wildlife conservation work, photography, videography and hunting trips around the world. was founded in 2006 after Kevin sold out his portion of an outfitting business [...]

What is a Micro-Influencer?

By |June 19th, 2018|

These days, business have quite a few options when it comes to accessing different types of influencers. First, there are aspirational influencers such as celebrities and models whom people want to be like. Next, you have authoritative influencers who use their expertise to make recommendations. Finally, you have micro-influencers, otherwise known as peer influencers. These individuals usually have smaller audiences than [...]

What Is a Digital Influencer?

By |June 15th, 2018|

If you want to launch a successful influencer marketing campaign, then you have to understand the nature of digital influencers and how they can help your brand. These individuals can make or break your promotion efforts, leading you to reach your ROI goals or worry about your remaining budget. Knowing the difference between a digital influencer and casual social media [...]

Tutorial: Plan Features Comparison

By |June 14th, 2018|

We get that there are many Influencer marketing platforms out there. So what makes Intellifluence special? We have worked tirelessly to develop a service that businesses of all sizes can actually afford to use. While a fair number of platforms focus on celebrity Influencers, we recognize the value of peer-level Influencers because studies have shown they are actually more influential. [...]

JOE SINKWITZ Influencer Spotlight

By |June 13th, 2018|

Joe Sinkwitz, founder of Intellifluence and business influencer is the subject of the very first Intellifluence Influencer Spotlight interview series. Joe has close to 20 years of experience in SEO, leading several successful marketing companies and providing expert consultation. Joe recently published The Ultimate Guide to Using Influencer Marketing, available in print or ebook here. Andrew Evans and [...]

Intellifluence Wants To Promote Your Talent (Agency)

By |June 5th, 2018|

It's going to be a busy summer for the Intellifluence community, and today is no exception. After six months of beta testing, we are proud to announce support for Talent Agencies. What are talent agencies and why are we supporting them? By our definition, anyone managing more than one individual persona qualifies as a talent agency. If you manage yourself [...]

Syndicated Marketplace and Blogger Influencer Filter Improvements

By |May 30th, 2018|

As the title suggests, we have some new features to discuss -- I was hoping they'd be done at the same time as our GDPR updates, but then no one would have read such an update. :) Syndicated Marketplace Offers When using Intellifluence, depending on the subscription plan, brands had three ways of running a campaign: Run a private campaign, [...]

Profile Strength: What’s in it For Me?

By |April 18th, 2018|

For all our influencers wondering what's happening with profile strength, this brief post is for you. Many years ago, back in Intellifluence version 1.1, we launched something we referred to as profile strength, which was a measurement of how complete an influencer's profile was within our evolving network on any given day. On one hand, it worked to help influencers [...]

Discover the New Discover: From Your Feedback

By |March 16th, 2018|

Intellifluencers, Like most SaaS companies, we get a lot of feedback from our user base. Some of that feedback for future development is easier to justify on the basis of resource ease or high expected impact; sometimes though we're presented with a variety of somewhat conflicting feedback and then need to make design decisions around how to solve that. That's [...]

PRESS RELEASE: Intellifluence Partners with LinkResearchTools to Offer Influencer Blog Scoring

By |February 14th, 2018|

FOR IMMEDIATE RELEASE Intellifluence enables brands to partner with influencers to achieve their influencer marketing goals. The company recently partnered with LinkResearchTools (LRT) to offer scoring for influencer blogs. SCOTTSDALE, AZ, February 14, 2018 – Intellifluence, an influencer marketing SaaS, is announcing a new partnership with LinkResearchTools that will offer blog scoring metrics to assist brand subscribers in determining the [...]

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