The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
How to Optimize Your Influencer Campaign
After all the time you spend getting your influencer campaigns set up and finding high-quality bloggers and social media personalities to promote your products, you want to get the most bang for your buck. Some companies take a “set it and forget it” approach to their influencer campaigns — particularly if they develop their campaigns using Intellifluence. It seems like [...]
How to Successfully Integrate Influencers Into Your Marketing
In the early ages of digital marketing, social media was the Wild West. Social best practices changed so quickly that some brands were left in the dust while others served as early adopters — seemingly light-years ahead of the rest of us. Even today, social channels like Facebook and Twitter can change their profiles and leave some brands scrambling to [...]
The Science Behind Normative Social Influence
You might not realize it, but there's a whole science behind influencer marketing. Influencers use a variety of psychological tools to convince people to follow them and try out the products and services they use. Without certain specific elements related to human nature, social media as a whole might not be as popular as it is today. It's time to [...]
DR NIKKI STARR Influencer Spotlight
Nikki Starr Noce, M.D. graduated with a medical degree from New York University School of Medicine and has become a prominent transformational life Coach and conscious living influencer. As an influencer who is interested in healthy and organic products, Dr. Nikki Starr describes the ultimate prescription for a healthy, happy life is self-care, love and food as medicine. [...]
Tutorial: How to Use Intellifluence Messaging
Whether you represent a brand or you are an influencer, we have designed Intellifluence Messaging to make it very easy to communicate without having to rely on e-mail. Let's face it - e-mail is cumbersome. Intellifluence Messaging is easy. You'll notice when you log in to your dashboard, you are able to view your most recent messages at-a-glance. Related: How [...]
CAROLYN SCOTT-HAMILTON Influencer Spotlight
Carolyn Scott-Hamilton is the creator of the Healthy Voyager brand which includes a website as well as a show that began in 2005. Carolyn is a respected figure in the world of healthy lifestyle, special diet cooking and nutrition. Carolyn is the industry’s “go-to” source and has been featured on the Discovery Channel, CNN, USA Today and Martha [...]
What Does Social Media Reach Mean, Anyway?
Data analytics and KPIs will create a foundation for your influencer marketing efforts. Without trackable data, you won't be able to see which influencers are driving traffic or sales to your brand and which influencers are helping your brand get exposure to the bulk of their audiences. One metric in particular that you want to consider as you develop influencer [...]
JESSICA VAN DOP DEJESUS Influencer Spotlight
Jessica van Dop DeJesus is a Washington, DC – based travel media specialist with a focus on food and attainable luxury travel. She began traveling as a young Marine almost 20 years ago and has been to 45 countries on and off duty. Jessica comes from a bicultural upbringing as she grew up in Puerto Rico and Western [...]
A Content Strategist’s Review of Yoast SEO Premium
At Intellifluence, we place a high value on search engine optimization (SEO). Our team views it as a critical component of influencer marketing. When setting up the Intellifluence blog, we needed an SEO plugin that would save us time so we could focus our efforts on growing and enhancing our platform. At the same time, we are a team of [...]
7 Marketing Buzzwords You May Want to Avoid
Marketers love buzzwords. A clear, concise term can assuage any fears that management might have about a particular strategy or tactic while giving the staff goals to work toward to achieve those buzzword goals. However, in some cases, these terms do more harm than good. Some marketers get so caught up in "vanity metrics" that they lose sight of what [...]
