The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
How To Create a Social Media Marketing Agreement
Creating a social media marketing agreement between your brand and influencers may seem simple, but having an agreement is important for the effectiveness of an influencer marketing campaign. Brands don't always treat this agreement seriously because the responsibility is largely on them to make the right impression and get influencers excited about helping them. To avoid common pitfalls, review our [...]
WARREN WHITLOCK Influencer Spotlight
Warren Whitlock has been creating content since 1969, working in new media before there was an Internet. Warren is ranked as a leading influencer in content, solar energy, health, futurism, blockchain, martech, startups, small business, finance, marketing and of course social media. Warren has been named one of Forbes’ Top 10 Social Media Power Influencers and is the [...]
Create a Winning Word of Mouth Marketing Strategy
You can easily get caught up in paid online advertising and try to get the most out of your dollars spent. However, word-of-mouth marketing strategy can turn small amounts of invested time into a major payoff. Explore some excellent strategies to consider when planning your word-of-mouth marketing campaigns. Target User-Generated Content User-generated content is effective and usually includes items such as [...]
The 10 Best Viral Marketing Campaigns to-date
What is the secret to effective viral marketing? In an exciting way, there is no single answer, and marketers take away different lessons from the success stories they witness. To give you some inspiration and ideas, we're counting down the 10 best viral marketing campaigns to date and sharing insights about how these campaigns commanded so much attention. 10. Pepsodent [...]
How to Encourage Authentic User-Generated Content
User-generated content on social media can elevate your brand's visibility online as much as brand-generated content. When other people are talking about your products or services instead of only you alone, you've tapped directly into social proof. However, inauthentic user-generated content, whether commissioned by your brand or not, will be largely ineffective compared to material that is real and natural. [...]
How to Find Effective Brand Ambassadors
You have undoubtedly read about the importance of partnering with influencers (sometimes referred to as brand ambassadors) in order to build awareness, garner product reviews and increase your sales. Effective brand ambassadors will work to drive results for your brand because they want to improve their relationship with you. However, these hard-working, high-quality influencers are hard to find unless you [...]
MAUREEN FITZGERALD Influencer Spotlight
Maureen Fitzgerald is a mom, wife, dog rescuer and coffee lover. Along with her family, Maureen loves technology, travel, food, gardening, health and beauty and sharing produces that make life easier and more fun. Maureen says her audience is primarily made up of busy moms who are looking for the same solutions as herself: how to serve families [...]
Brands We Love: GhostBed
While there are quite a few mattress companies out there, nobody rivals GhostBed when it comes to cooling technology, warranties and value. Whether you are looking for a memory foam mattress or adjustable base, GhostBed likely has a solution that will promote better sleep. With over 20,000+ positive reviews and 18 years experience, GhostBed by Nature's Sleep offers three amazing [...]
JAYTEE TAQUISO Influencer Spotlight
Jaytee Taquiso is a musician and YouTube influencer based in the Philippines. Jaytee loves doing tutorials, unboxings, reviews and any and all kinds of video on her YouTube channel, which boasts over 85,000 followers. Be sure to check Jaytee out on YouTube, Instagram, Facebook and Twitter where you can hear her original music and covers. So what made [...]
How to Measure Social Media Engagement
One of the most important elements of your influencer marketing campaign is social media engagement. Your engagement rates give you an idea of how effective your marketing content is and what kind of sales or lead generation you can expect. Although you can measure social media engagement in several ways, some methods are more effective than others. Check out these [...]
