The Intellifluence Blog
From Influencer Spotlights, where we chat with influencers in our network about their approach to influencer marketing, to helpful tutorials and updates about our system, the Intellifluence blog is chock-full of information that will help you elevate your approach to influencer marketing as a brand, influencer, talent manager or digital marketer!
4 Ways to Optimize Your Media Spend
ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content. Here are some important guidelines to optimize social media spend. 1. Stick to a Clear [...]
CATHERINE, TAMMY AND MICHAEL PAPPAS Influencer Spotlight
Catherine, Tammy and Michael Pappas run the popular lifestyle site, Living the Gourmet, which specializes in recipes, reviews and wine features. To the Pappas family, the heart of their home lies within the kitchen. Catherine created Living the Gourmet back in 2008 with the help and encouragement of her son and daughter. Since that time, LTG has grown [...]
How to Measure the Success of Your Marketing Campaign
Without some clear means to measure the success of an influencer marketing campaign, it'll be difficult to find out what's working and how to improve. Marketing is an iterative process, especially in the online world where you can change something in seconds. Take a look at our guide on how to measure the success of your marketing campaign. If you [...]
4 Ways to Measure Your Social Media Influence
With so much emphasis on influencer marketing these days, it can be very exciting for anyone online to attract businesses and brands through his or her following. You could get all kinds of free products and even get paid. It'll take a little time if you're new to social media marketing, but you can speed up the process by narrowing [...]
KLYN ELSBURY Influencer Spotlight
Klyn Elsbury is a sought-after trainer, best-selling author, keynote speaker, certified neurolinguistic programming practitioner and Cystic Fibrosis warrior. Klyn’s story and daily work to thrive, rather than survive, has inspired thousands who have heard her speak and through her training programs. Klyn’s principles have been shared in over 100 publications and even lead to a prime-time slot on [...]
How to Archive Transactions and Campaigns
If you want to end a campaign or you find yourself running into your plan limits and want to launch a new campaign, you might want to make an older campaign inactive so it doesn't count against your plan limits anymore. That said, you can compare plan features and upgrade to a plan that fits your needs if you've outgrown [...]
Engagement Rate and Influencer Marketing
Reach is the combined number of people an influencer can potentially speak to through his or her social media accounts and websites, such as their number of followers and subscribers. While a reach of several hundred thousand or million seems attractive to a brand interested in influencer promotion, picking the right influencer is a little more complex. If you want [...]
When to Flag a Transaction
Let’s take a minute to talk about your options as a brand or influencer when a transaction isn’t going as planned. In a perfect world, this would never happen – but we’re dealing with reality! Whether you are an influencer or are representing a brand, the process for resolving an issue with help from an Intellifluence Admin is the same. [...]
How to Complete a Transaction as an Influencer Using Intellifluence
Completing a transaction as an influencer using Intellifluence is easy. Upon logging in, you can view all of your current and prospective (those with the Opportunity status) transactions by clicking the Transactions menu link. If you're not currently involved within a transaction, head on over to the Marketplace to browse relevant offers from brands and apply to those [...]
How to Complete a Transaction as a Brand Using Intellifluence
Let’s walk though the process of completing a transaction from start to finish as a brand. First, you should create a campaign. Once your campaign is created, you are automatically redirected to our Discover tool, where you can add influencers to your campaign to pitch. If you make your campaign open to the public to our Marketplace, eligible influencers can [...]
