Intellifluence

How to Pitch Influencers

By now in this series you have a good idea of what your goal is, you know who are ultimately trying to influence, have picked the social channels you’re going to start with, and at this point have a list of which product reviewing influencers you want to work with. The difference between knowing...

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Time to Pick the Right Product Influencers

This is article 7 of the 14 part series; you’re just about halfway done — believe me when I say that if you read from the beginning to the end you’ll be more versed on influencer marketing than 90% of the industry that actively sells the service for a...

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Who Exactly Are You Trying to Influence?

In our previous post of this 14 article series, we discussed how to set influencer campaign goals. It is time to get more nuanced for article #4, and delve into the underlying psychology and factors surrounding who you are trying to influence when building out buyer...

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Amazon: No More Incentivized Reviews*

Unless you’re in Amazon Vine, you’re out. If you’re in the influencer marketing / product reviews space, you’re probably aware of how big of a market Amazon is…er…was. Amazon announced sweeping changes. Now, it would be easy to point out how hypocritical it is of Amazon to not only...

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The Power of the Peer Influencer

If you had to guess, what do you think is the most effective form of influencer marketing? A-list celebrities such as Justin Bieber and Kendall Jenner lounging around in their Calvins and Tweeting about it? Reality TV personalities like Scott Disick indulging in a protein shake at...

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