By now in this series you have a good idea of what your goal is, you know who are ultimately trying to influence, have picked the social channels you’re going to start with, and at this point have a list of which product reviewing influencers you want to work with. The difference between knowing...
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This is article 7 of the 14 part series; you’re just about halfway done — believe me when I say that if you read from the beginning to the end you’ll be more versed on influencer marketing than 90% of the industry that actively sells the service for a...
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You’ve set goals for your influencer marketing campaign; you have an idea of who you are looking to target. Now, in part 6 of our 14 part series it is time to break down the major influencer types to help you understand when to employ each within your...
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You’ve signed up to Shopify and built out your first cart. As soon as you finished, you started to wonder “how do I get people in here?” After reading the fantastic write-ups on how-to sell online, you hopefully have been improving your overall search presence, are...
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Welcome to article #5 of the 14 part series on influencer marketing. So far we have discussed: What is influencer marketing? Why should it be a part of your strategy? How can you set campaign goals for it? Who should you try to influence? The next...
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In our previous post of this 14 article series, we discussed how to set influencer campaign goals. It is time to get more nuanced for article #4, and delve into the underlying psychology and factors surrounding who you are trying to influence when building out buyer...
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Unless you’re in Amazon Vine, you’re out. If you’re in the influencer marketing / product reviews space, you’re probably aware of how big of a market Amazon is…er…was. Amazon announced sweeping changes. Now, it would be easy to point out how hypocritical it is of Amazon to not only...
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Now that we have discussed what influencer marketing is and why it should be a part of your strategy, as part 3 of the 14 part series it is now time to cover how to properly assign the right overall goal to your campaign. Goals or key performance...
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In the first post of this 14 part series, I set out to provide a fairly comprehensive explanation as to ‘what’ influencer marketing is. In this post however, I want to cover why it absolutely needs to be a part of your plans. Yes, I’m biased; let’s get that...
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If you had to guess, what do you think is the most effective form of influencer marketing? A-list celebrities such as Justin Bieber and Kendall Jenner lounging around in their Calvins and Tweeting about it? Reality TV personalities like Scott Disick indulging in a protein shake at...
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