How to Encourage Authentic User-Generated Content

User-generated content on social media can elevate your brand's visibility online as much as brand-generated content. When other people are talking about your products or services instead of only you alone, you've tapped directly into social proof. However, inauthentic user-generated content, whether commissioned by your...

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How to Find Effective Brand Ambassadors

You have undoubtedly read about the importance of partnering with influencers (sometimes referred to as brand ambassadors) in order to build awareness, garner product reviews and increase your sales.  Effective brand ambassadors will work to drive results for your brand because they want to improve...

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Brands We Love: GhostBed

While there are quite a few mattress companies out there, nobody rivals GhostBed when it comes to cooling technology, warranties and value. Whether you are looking for a memory foam mattress or adjustable base, GhostBed likely has a solution that will promote better sleep. With...

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How to Measure Social Media Engagement

One of the most important elements of your influencer marketing campaign is social media engagement. Your engagement rates give you an idea of how effective your marketing content is and what kind of sales or lead generation you can expect. Although you can measure social...

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