Last Updated on August 23, 2024

Building a substantial social media following is a crucial aspect of digital marketing that can drive brand awareness, increase sales, and establish a robust online presence. This guide provides an in-depth look into strategies for growing your social media audience across various platforms, emphasizing organic growth and active engagement.

General Strategies for All Platforms

Before diving into platform-specific strategies, it’s essential to master some universal tactics that apply across all social media networks:

  1. Develop a Content Strategy: Crafting a content strategy is foundational. This involves identifying your target audience, understanding their preferences, and creating content that resonates. Content should be varied and can range from educational videos, inspirational posts, to entertaining or interactive content.
  2. Optimize Posting Times: Post when your audience is most active. Utilizing analytics tools to understand when your followers are online can dramatically increase your content’s visibility and engagement.
  3. Engage Actively: Engagement begets more engagement. By interacting with comments, participating in conversations, and even engaging with other content creators’ posts, you build a community around your brand.
  4. Utilize Analytics: Measure everything. Social media platforms provide insights that allow you to see what works and what doesn’t. Use this data to refine your strategies and improve engagement.

At Intellifluence, we receive numerous inquiries from content creators about how to grow a social media following on Intellifluence. The best practice for showcasing a large audience on your Intellifluence profile or demonstrating an increase in audience size to brands is to ensure that all your social media profiles are linked to the Intellifluence platform. When brands create campaigns, they must select the targeted social media platform. If you have an account on the social media platform the brand is targeting but do not have it linked to your Intellifluence profile, you will not be able to see the offer, and your audience reach will be limited. To grow your audience on the Intellifluence platform, we recommend that all our users link all their social media profiles to ensure accurate audience reach.

Platform-Specific Strategies

As an influencer, you may have multiple social media channels and be wondering how to grow your audience on each platform. Each social media platform has unique features and audience behaviors. Tailoring your strategy to each can help maximize your growth potential.

Instagram:

  • Stories and Live Sessions: These features are great for real-time engagement. Use Stories to share behind-the-scenes content, and Live sessions to interact directly with your followers.
  • IGTV and Reels: Longer form content on IGTV and short, engaging clips on Reels can help you reach new audiences, especially since Reels often feature on Instagram’s Explore page.

TikTok:

  • Viral Challenges: Participating in or starting viral challenges is a quick way to gain visibility on TikTok. Ensure that these challenges are relevant to your brand and resonate with your audience.
  • Duets: TikTok’s Duet feature allows you to collaborate with other users. This can not only increase your content’s reach but also tap into your partner’s followers.

Facebook:

  • Groups: Joining and actively participating in Facebook groups that relate to your niche can help you gain new followers who are interested in your content.
  • Facebook Ads: While this involves some budget, Facebook’s advertising platform offers powerful targeting options that can help you reach a specific demographic.

YouTube:

  • Collaborations: Collaborate with other YouTubers to tap into each other’s audiences. This can be particularly effective if the collaborators’ content complements yours.
  • SEO for YouTube: Optimizing your video titles, descriptions, tags, and even your channel description can help your videos get discovered through search.

LinkedIn:

  • Publish Articles: LinkedIn allows you to publish articles directly on the platform. This can help establish your expertise and grow your professional network.
  • Engage in Professional Groups: Similar to Facebook, participating in relevant LinkedIn groups can increase your visibility and position you as an industry expert.


Featured Influencer:Maria Kane
I am the cohost of the podcast, Mother Knows Death. My podcast explores topics in medicine, forensics, true crime, and more! In my free time, I love crafting, renovating my 1950s rancher, reading about fashion, and spending time with my family.

Best Practices for Increasing Engagement

Create Interactive Content: Use polls, quizzes, and questions to interact with your audience. This not only increases engagement but also gives you insights into your audience’s preferences.

Host Giveaways: Giveaways can be a quick way to increase engagement and reach. Ensure that the giveaway is relevant to your brand and consider partnering with other brands to increase reach.

Tell Stories: People love stories. They’re relatable, memorable, and shareable. Use storytelling to make your posts more engaging and to foster a deeper connection with your audience.

Video Content: Video is one of the most engaging forms of content. Platforms like Instagram, Facebook, TikTok, and obviously YouTube, prioritize video content because it keeps users on the platform longer.

Increasing your engagement rate percentage on Intellifluence is easy.

Examples of Successful Growth Strategies

Influencers on Instagram: Many Instagram influencers have leveraged high-quality photography and consistent thematic content to grow their followings. They engage regularly with their audiences through comments and direct messages, which helps maintain a high engagement rate.

YouTube Educators: Educational content creators on YouTube often grow their followings by creating content that answers specific questions. This not only helps with SEO but also positions them as authorities in their field.

As a content creator, you may be wondering how to grow your audience. The answer to this question is simple: implementing a well-rounded strategy that includes understanding each platform’s nuances, engaging content, regular interaction with followers, and continuous performance analysis. By employing these strategies, influencers and brands can expand their reach, engage more deeply with audiences, and achieve sustained growth across their social media channels