Influencer marketing has become an essential component of many brands' digital marketing strategies. However, creating an effective influencer marketing budget can be challenging. Understanding the costs involved, the potential returns, and the differences between working with various types of influencers are crucial steps in developing a successful budget. This article [...]
Influencer marketing has become a cornerstone of modern digital marketing strategies. Brands collaborate with influencers to reach new audiences, build credibility, and drive sales. However, measuring the success of these campaigns can be complex. Focusing on the right social media metrics is crucial for understanding the impact of an influencer [...]
You have likely heard the phrase: content is king. But even the most compelling content can fall flat without a well-crafted plan. A content marketing plan is not just a buzzword; it’s a vital roadmap that can drive brand awareness, engage your audience, and boost your bottom line. In this [...]
Two years ago, we surveyed our network of influencers to gain better insights into compensation preferences. The result was the 2021 Intellifluence Influencer Compensation Report featured in Business Insider, PRWeek, and Social Media Today. Previously, there had been little to no elaborate public reporting focused on influencer compensation, leaving many [...]
When walking prospective brands through our platform during a demo, I am routinely asked some variation of the following question: “How do I know which influencers have legitimate followings?” It’s a very fair question in the era of fake followers and manipulated data. Similar to determining how much to pay an [...]
If there’s one thing I’ve learned running Intellifluence, it is to always listen to your users. When we launched Influencer Offers last year at this time, we saw a very rapid increase in brands rushing to check it out. Since then, we’ve been collecting feedback on how to make the [...]
After sitting on my giant yellow legal pad of "must do" ideas and the 5 year roadmap for far too long, I'm here to say Intellifluence is finally launching something I'm elated to share with you as months of development... Influencer Offers. For those not familiar with Intellifluence [...]
One of the most common questions we receive from brand representatives when performing a platform demo or onboarding session is "How much do you think I should pay influencers in my campaign?" Until this year, there was very little influencer compensation data available. As the largest warm contact influencer platform, [...]
When Intellifluence first launched its Payments platform and the Intellifluence Promise, one of the first features we were asked for was some aspect of variable expirations on pitching to ensure that money didn't get needlessly tied up for brands if influencers were too slow to respond. With pitch expiration timeframes [...]
Agencies with lots of Intellifluence users and large corporations with several departments all wanting to use us, this is for you (i.e., our awesome Advanced subscribers). One of the issues we understand some of you run into is the need to keep information separate. Client data at an agency level, [...]
