In the contemporary marketing landscape, influencer marketing has emerged as a powerhouse strategy for brands aiming to enhance their visibility and credibility. With the pervasive influence of social media, leveraging the voices of well-regarded personalities in your industry can catapult your brand into the spotlight, fostering trust and driving sales. [...]
In the rapidly evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy for brands aiming to expand their reach, enhance engagement, and drive business results. To harness the full potential of influencer marketing, setting clear and measurable objectives is crucial. This article explores how to create [...]
Over the last decade, influencers have become a crucial part of brand strategy. As businesses seek to connect with their target audiences in more authentic and impactful ways, influencers offer a valuable avenue for engagement. However, not all influencers are created equal. Two prominent categories in the influencer landscape are [...]
In the age of social media, influencers hold substantial sway over consumer decisions. Brands are increasingly tapping into this power by collaborating with influencers to promote their products. But what if you’re working with a tight budget? How can you get influencers to promote your product for free? The answer [...]
Influencer marketing has become an essential component of many brands' digital marketing strategies. However, creating an effective influencer marketing budget can be challenging. Understanding the costs involved, the potential returns, and the differences between working with various types of influencers are crucial steps in developing a successful budget. This article [...]
Influencer marketing has become a cornerstone of modern digital marketing strategies. Brands collaborate with influencers to reach new audiences, build credibility, and drive sales. However, measuring the success of these campaigns can be complex. Focusing on the right social media metrics is crucial for understanding the impact of an influencer [...]
You have likely heard the phrase: content is king. But even the most compelling content can fall flat without a well-crafted plan. A content marketing plan is not just a buzzword; it’s a vital roadmap that can drive brand awareness, engage your audience, and boost your bottom line. In this [...]
Two years ago, we surveyed our network of influencers to gain better insights into compensation preferences. The result was the 2021 Intellifluence Influencer Compensation Report featured in Business Insider, PRWeek, and Social Media Today. Previously, there had been little to no elaborate public reporting focused on influencer compensation, leaving many [...]
When walking prospective brands through our platform during a demo, I am routinely asked some variation of the following question: “How do I know which influencers have legitimate followings?” It’s a very fair question in the era of fake followers and manipulated data. Similar to determining how much to pay an [...]
If there’s one thing I’ve learned running Intellifluence, it is to always listen to your users. When we launched Influencer Offers last year at this time, we saw a very rapid increase in brands rushing to check it out. Since then, we’ve been collecting feedback on how to make the [...]
