Successful influencer marketing campaigns rely on evaluation and deliverables. The influencers you work with can't know if they're doing a good job without feedback, and you can't know if the campaigns are a success without reviewing them with a critical eye. One way you can...
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Social media isn't just a numbers game. Along with reaching thousands of people, you also need to get those people to engage with you — and engage in a way that is positive and drives website traffic and sales. This isn't always easy. Often, brands...
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Influencer marketing is a great way to grow your business and boost your exposure. However, it also benefits the social media professionals you work with. Many influencers rely on brands needing their clout to help pay the bills and increase their credibility. The best companies...
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Brands that use influencer marketing to grow their business benefit in several ways. Some marketers look to drive sales with their messaging, while others want to reach new audiences and grow their reach. By creating a successful brand awareness campaign, your company can move hundreds...
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There's a lot of chatter on social media, but that doesn't mean a lot is being said. While many people seek out valuable insights and in-depth discussions, plenty of people and brands are shamelessly spreading spam, using buzzwords they don't understand, and generally trolling others...
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For centuries, people have relied on their peers to distinguish favorable traits from unfavorable. As modern medicine evolved, people realized that those who regularly washed their hands helped prevent the spread of disease, while those who didn't were more likely to pass on undesirable microbes....
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Brands have many different marketing opportunities that they can take advantage of to drive sales. However, when it comes to digital marketing for start-ups, social media shouldn't be overlooked. Regardless of your industry, social media creates opportunities that start-ups otherwise wouldn't have. Here are a...
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Free is cool, sure, but have you ever had something free free? I believe I just made that term up, so I hope you like it. Someone call the trademark office. In the SaaS (software as a service) world, there's typically only a few ways to determine...
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Social media has changed how people communicate, connect with others, and convey information. It has created celebrities in the form of influencers and content creators while also bringing the world countless memes and animal videos. Despite the humor and baby photos found across the social...
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The influencers you work with can elevate your brand and drive traffic and leads to your business, gearing you up for success. However, if you work with the wrong people, you may be left feeling like something went wrong somewhere along the way. Often times...
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