Modern Marketing With Influencers

Influencer outreach is an essential strategy for modern marketing. Customers are increasingly wary of brands and the messages they send. Instead, they want to turn to people they trust who will provide open, honest answers about products and services. In many ways, influencer marketing has been around since celebrities first [...]

By |2020-06-08T23:04:55+00:00August 6th, 2018|Brands, Influencers|

Create a Winning Influencer Marketing Strategy in 5 Steps

Influencer marketing is an increasingly popular trend for B2C and B2B businesses across the web. It typically falls under social marketing and gives brands an alternative to paid promotions outside of sponsored content. Many marketers appreciate the opportunity to connect with new audiences and sell their items to people who [...]

By |2020-06-08T23:04:59+00:00August 3rd, 2018|Brands|

Social Selling Using Intellifluence

Businesses need to tie their social media efforts to sales now more than ever. It's not enough to just have a presence on Facebook and Twitter. Modern companies are expected to connect with customers, drive traffic to their websites, and turn audiences into sales leads. While social selling comes naturally [...]

By |2020-06-08T23:05:20+00:00July 17th, 2018|Brands|

How to Win at Social Media Marketing

Most companies are familiar with social media and maintaining active accounts on the top platforms. Social media management is common across both B2B and B2C brands. In fact, 83 percent of all B2B businesses in America have a social media presence — a number that is even higher for B2C [...]

By |2020-06-08T23:05:50+00:00July 9th, 2018|Brands|

What Is Social Media Marketing?

Modern brands need to follow their customers and connect with them on their desired platforms. In the Internet era, that strategy involves connecting with customers on social media. Maintaining an updated Facebook and Twitter presence — along with other channels such as Instagram, LinkedIn, and Snapchat, if they fit — [...]

By |2020-07-02T20:15:32+00:00July 6th, 2018|Brands|

How to Choose the Best Influencer Marketing Platform

Some businesses operate their influencer marketing efforts out of spreadsheets and email outreach plans. What starts as a small operation reaching out to a few people can quickly balloon into multiple columns, an overwhelming number of email threads, and an impossible mess of analytics. At this point, many people turn [...]

By |2020-06-08T23:06:11+00:00June 25th, 2018|Brands|

The Ultimate Guide to Using Influencer Marketing

Welcome to what has been over four months of effort. From August through December of 2016 we’ve been compiling data and covering a wide variety of topics related to how a brand or agency could use influencer marketing in their overall marketing mix to increase sales. The culmination of the [...]

By |2020-06-09T17:08:43+00:00January 5th, 2017|Brands, Guide|

Post-Mortem: Why We Test

You have reached the end of the Internet, otherwise known as article 14 of this 14 part series. Appropriately, it seemed like a good time to raise the subject of performing post-mortem analysis on your campaigns. Presumably to get to this point you started with a goal, picked a buyer persona to target, [...]

By |2020-06-08T23:10:07+00:00December 20th, 2016|Brands|

Round Two: Use the Same Reviewers or Get New Ones?

Here’s the scenario: you’re back for more influencer marketing. Either the previous campaign went well, or it didn’t and you know why it didn’t. This strategy discussion will explore the best way to approach that second wave, regardless of what happened. If you’re new to this and haven’t had a [...]

By |2020-06-08T23:10:11+00:00December 14th, 2016|Brands|