After evaluating the data coming in from both our front facing campaign wizard as well as our in-app campaign setup process, we realized that we could be making life easier for brands by helping them start all campaigns by fixating on a specific goal (goals as varied as product reviews [...]
Throughout the day, your customers click, comment, share, and post. They are highly active on a variety of social media platforms, each differing based on their behavior and interests. With all of this sharing and networking going on, it can be hard for brands to keep up! Let's review the [...]
There are many social media platforms on the web, with new ones cropping up or fading away each year. It can seem almost impossible to stay on top of the latest trends and develop social content that connects with customers in a meaningful way. Let us be your guide. We [...]
In an online world full of competing marketers and influencers, authenticity is more important than ever. Being seen as trustworthy instantly makes you stand out from among any competitor who can't. In online content marketing, any brand should be familiar with the term earned media, a form of content that [...]
TikTok and Reddit are now supported on Intellifluence! Social media is always expanding and new platforms are constantly hitting the market which allows individuals to promote themselves on the social media channel they prefer. Different generations tend to utilize different platforms as individuals new to social media join the most [...]
Like evergreen trees, evergreen content remains fresh and appealing year after year. Timeless content informs, engages, and inspires your readers long after its publication. It provides long-term web traffic and search engine results. If you wonder how effective evergreen content can be, ask Search Engine Watch. A single piece of evergreen [...]
Here at Intellifluence we love digital flywheels. When we saw how impactful the influencer-to-influencer referral offer was in growing that part of our network, we knew we needed to devote even more resources to extend this ability to brands, and to make it worth their while. Allow me to explain [...]
While social media marketing may be extremely powerful, it takes creativity and some good psychology to get the best results. After all, if people don't find your content interesting, it hardly matters how often you post it. Let's go over some key methods for making social media content that inspires [...]
Plenty of businesses find their way to success in the content marketing game, but many more do not. The key difference between the two is usually that successful businesses employ a content marketing strategy. Let's discuss what a content marketing strategy is and how to create the ideal one for [...]
ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content. Here are some important guidelines [...]
