Brands

How to Maximize Exposure on Your Product Reviews

Article 12 already? The assumption for this piece is that you’ve already received your first review. If you aren’t quite there yet, I recommend starting at the beginning. What we’re going to be focusing on in this article is trying to get the best ROI possible from...

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Influencer Negotiation: What is Fair?

You led with a pitch to the influencer, and because you understood the appropriate value assignment and picked the right product influencers it was a solid pitch. However, you find yourself now with a reply from an influencer asking for more. What to do, what to do? If...

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So You Got Your First Review; Now What?

Someone reviewed your product. Well, isn’t that special. No matter if you followed any specific targeting advice on picking the right influencer based on buyer personas, social channel selection, or influencer type needs, here you are, ready for article 10 of our 14 part series. If you have a review, you apparently nailed the...

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How to Pitch Influencers

By now in this series you have a good idea of what your goal is, you know who are ultimately trying to influence, have picked the social channels you’re going to start with, and at this point have a list of which product reviewing influencers you want to work with. The difference between knowing...

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Time to Pick the Right Product Influencers

This is article 7 of the 14 part series; you’re just about halfway done — believe me when I say that if you read from the beginning to the end you’ll be more versed on influencer marketing than 90% of the industry that actively sells the service for a...

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Who Exactly Are You Trying to Influence?

In our previous post of this 14 article series, we discussed how to set influencer campaign goals. It is time to get more nuanced for article #4, and delve into the underlying psychology and factors surrounding who you are trying to influence when building out buyer...

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