Like evergreen trees, evergreen content remains fresh and appealing year after year. Timeless content informs, engages, and inspires your readers long after its publication. It provides long-term web traffic and search engine results. If you wonder how effective evergreen content can be, ask Search Engine Watch. A single piece of evergreen [...]
Here at Intellifluence we love digital flywheels. When we saw how impactful the influencer-to-influencer referral offer was in growing that part of our network, we knew we needed to devote even more resources to extend this ability to brands, and to make it worth their while. Allow me to explain [...]
While social media marketing may be extremely powerful, it takes creativity and some good psychology to get the best results. After all, if people don't find your content interesting, it hardly matters how often you post it. Let's go over some key methods for making social media content that inspires [...]
Plenty of businesses find their way to success in the content marketing game, but many more do not. The key difference between the two is usually that successful businesses employ a content marketing strategy. Let's discuss what a content marketing strategy is and how to create the ideal one for [...]
ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content. Here are some important guidelines [...]
Without some clear means to measure the success of an influencer marketing campaign, it'll be difficult to find out what's working and how to improve. Marketing is an iterative process, especially in the online world where you can change something in seconds. Take a look at our guide on how [...]
If you want to end a campaign or you find yourself running into your plan limits and want to launch a new campaign, you might want to make an older campaign inactive so it doesn't count against your plan limits anymore. That said, you can compare plan features and upgrade [...]
Let’s take a minute to talk about your options as a brand or influencer when a transaction isn’t going as planned. In a perfect world, this would never happen – but we’re dealing with reality! Whether you are an influencer or are representing a brand, the process for resolving an [...]
Let’s walk though the process of completing a transaction from start to finish as a brand. First, you should create a campaign. Once your campaign is created, you are automatically redirected to our Discover tool, where you can add influencers to your campaign to pitch. If you make your campaign [...]
Creating a social media marketing agreement between your brand and influencers may seem simple, but having an agreement is important for the effectiveness of an influencer marketing campaign. Brands don't always treat this agreement seriously because the responsibility is largely on them to make the right impression and get influencers [...]
