Most companies are familiar with social media and maintaining active accounts on the top platforms. Social media management is common across both B2B and B2C brands. In fact, 83 percent of all B2B businesses in America have a social media presence — a number that is even higher for B2C [...]
Modern brands need to follow their customers and connect with them on their desired platforms. In the Internet era, that strategy involves connecting with customers on social media. Maintaining an updated Facebook and Twitter presence — along with other channels such as Instagram, LinkedIn, and Snapchat, if they fit — [...]
At Intellifluence, we value your time. Immediately upon registering as a brand, you’ll be prompted to create your first campaign. We want you to get the most out of using our service, and creating a campaign is the first (and most important) step. In order to run a successful influencer [...]
Some businesses operate their influencer marketing efforts out of spreadsheets and email outreach plans. What starts as a small operation reaching out to a few people can quickly balloon into multiple columns, an overwhelming number of email threads, and an impossible mess of analytics. At this point, many people turn [...]
Welcome to what has been over four months of effort. From August through December of 2016 we’ve been compiling data and covering a wide variety of topics related to how a brand or agency could use influencer marketing in their overall marketing mix to increase sales. The culmination of the [...]
You have reached the end of the Internet, otherwise known as article 14 of this 14 part series. Appropriately, it seemed like a good time to raise the subject of performing post-mortem analysis on your campaigns. Presumably to get to this point you started with a goal, picked a buyer persona to target, [...]
Here’s the scenario: you’re back for more influencer marketing. Either the previous campaign went well, or it didn’t and you know why it didn’t. This strategy discussion will explore the best way to approach that second wave, regardless of what happened. If you’re new to this and haven’t had a [...]
Article 12 already? The assumption for this piece is that you’ve already received your first review. If you aren’t quite there yet, I recommend starting at the beginning. What we’re going to be focusing on in this article is trying to get the best ROI possible from those existing reviews. Compulsion marketing [...]
You led with a pitch to the influencer, and because you understood the appropriate value assignment and picked the right product influencers it was a solid pitch. However, you find yourself now with a reply from an influencer asking for more. What to do, what to do? If you’re lost already, this is [...]
Someone reviewed your product. Well, isn’t that special. No matter if you followed any specific targeting advice on picking the right influencer based on buyer personas, social channel selection, or influencer type needs, here you are, ready for article 10 of our 14 part series. If you have a review, you apparently nailed the pitch. Now What? First, [...]
