How to Maximize Exposure on Your Product Reviews

By |2020-06-08T23:10:15+00:00December 7th, 2016|

Article 12 already? The assumption for this piece is that you’ve already received your first review. If you aren’t quite there yet, I recommend starting at the beginning. What we’re going to be focusing on in this article is trying to get the best ROI possible from those existing reviews. Compulsion marketing [...]

Influencer Negotiation: What is Fair?

By |2020-07-02T21:11:08+00:00November 28th, 2016|

You led with a pitch to the influencer, and because you understood the appropriate value assignment and picked the right product influencers it was a solid pitch. However, you find yourself now with a reply from an influencer asking for more. What to do, what to do? If you’re lost already, this is [...]

So You Got Your First Review; Now What?

By |2020-06-08T23:10:23+00:00November 22nd, 2016|

Someone reviewed your product. Well, isn’t that special. No matter if you followed any specific targeting advice on picking the right influencer based on buyer personas, social channel selection, or influencer type needs, here you are, ready for article 10 of our 14 part series. If you have a review, you apparently nailed the pitch. Now What? First, [...]

Local vs National: Which Influencer Audience Type is Better?

By |2020-06-08T23:10:26+00:00November 8th, 2016|

In order to answer this question, you’re going to need to understand what it is you’re trying to accomplish. This is article 9 of a 14 part series on everything influencer marketing, so before digging in on whether local or national influencer audiences matter more for you and your campaign, do [...]

How to Pitch Influencers

By |2020-06-08T23:10:31+00:00October 31st, 2016|

By now in this series you have a good idea of what your goal is, you know who are ultimately trying to influence, have picked the social channels you’re going to start with, and at this point have a list of which product reviewing influencers you want to work with. The difference between knowing what you want to accomplish [...]

Time to Pick the Right Product Influencers

By |2020-06-08T23:10:34+00:00October 26th, 2016|

This is article 7 of the 14 part series; you’re just about halfway done — believe me when I say that if you read from the beginning to the end you’ll be more versed on influencer marketing than 90% of the industry that actively sells the service for a living. In today’s segment we’re [...]

Determining the Right Influencer Type for Your Campaign

By |2020-06-08T23:10:38+00:00October 18th, 2016|

You’ve set goals for your influencer marketing campaign; you have an idea of who you are looking to target. Now, in part 6 of our 14 part series it is time to break down the major influencer types to help you understand when to employ each within your overall marketing strategy. Three Types [...]

Which Social Channel Will Bring Sales for Your Business?

By |2020-06-08T23:10:46+00:00October 11th, 2016|

Welcome to article #5 of the 14 part series on influencer marketing. So far we have discussed: What is influencer marketing? Why should it be a part of your strategy? How can you set campaign goals for it? Who should you try to influence? The next logical step in the [...]

Who Exactly Are You Trying to Influence?

By |2020-06-08T23:10:50+00:00October 5th, 2016|

In our previous post of this 14 article series, we discussed how to set influencer campaign goals. It is time to get more nuanced for article #4, and delve into the underlying psychology and factors surrounding who you are trying to influence when building out buyer personas as a brand. To do [...]

How to Set Goals for Your Influencer Campaign

By |2020-06-08T23:10:57+00:00September 28th, 2016|

Now that we have discussed what influencer marketing is and why it should be a part of your strategy, as part 3 of the 14 part series it is now time to cover how to properly assign the right overall goal to your campaign. Goals or key performance indicators (KPIs) can be determined [...]