Brands

4 Ways to Optimize Your Media Spend

ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content....

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When to Flag a Transaction

 Let’s take a minute to talk about your options as a brand or influencer when a transaction isn’t going as planned. In a perfect world, this would never happen – but we’re dealing with reality! Whether you are an influencer or are representing a brand, the...

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How To Create a Social Media Marketing Agreement

Creating a social media marketing agreement between your brand and influencers may seem simple, but having an agreement is important for the effectiveness of an influencer marketing campaign. Brands don't always treat this agreement seriously because the responsibility is largely on them to make the...

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Create a Winning Word of Mouth Marketing Strategy

You can easily get caught up in paid online advertising and try to get the most out of your dollars spent. However, word-of-mouth marketing strategy can turn small amounts of invested time into a major payoff. Explore some excellent strategies to consider when planning your word-of-mouth...

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How to Optimize Your Influencer Outreach

As you start to explore the world of influencer marketing, you will discover there are thousands of influencers of all different industries, specialties, and sizes. It can feel overwhelming to try and find the best candidates for your campaign. Fortunately, if you know what to...

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