In an online world full of competing marketers and influencers, authenticity is more important than ever. Being seen as trustworthy instantly makes you stand out from among any competitor who can't. In online content marketing, any brand should be familiar with the term earned media,...
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TikTok and Reddit are now supported on Intellifluence! Social media is always expanding and new platforms are constantly hitting the market which allows individuals to promote themselves on the social media channel they prefer. Different generations tend to utilize different platforms as individuals new to...
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Like evergreen trees, evergreen content remains fresh and appealing year after year. Timeless content informs, engages, and inspires your readers long after its publication. It provides long-term web traffic and search engine results. If you wonder how effective evergreen content can be, ask Search Engine...
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Here at Intellifluence we love digital flywheels. When we saw how impactful the influencer-to-influencer referral offer was in growing that part of our network, we knew we needed to devote even more resources to extend this ability to brands, and to make it worth their...
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While social media marketing may be extremely powerful, it takes creativity and some good psychology to get the best results. After all, if people don't find your content interesting, it hardly matters how often you post it. Let's go over some key methods for making...
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Plenty of businesses find their way to success in the content marketing game, but many more do not. The key difference between the two is usually that successful businesses employ a content marketing strategy. Let's discuss what a content marketing strategy is and how to...
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ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content....
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Without some clear means to measure the success of an influencer marketing campaign, it'll be difficult to find out what's working and how to improve. Marketing is an iterative process, especially in the online world where you can change something in seconds. Take a look...
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If you want to end a campaign or you find yourself running into your plan limits and want to launch a new campaign, you might want to make an older campaign inactive so it doesn't count against your plan limits anymore. That said, you can...
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Let’s take a minute to talk about your options as a brand or influencer when a transaction isn’t going as planned. In a perfect world, this would never happen – but we’re dealing with reality! Whether you are an influencer or are representing a brand, the...
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