How to Successfully Integrate Influencers Into Your Marketing

By |2020-06-08T23:03:25+00:00September 10th, 2018|

In the early ages of digital marketing, social media was the Wild West. Social best practices changed so quickly that some brands were left in the dust while others served as early adopters — seemingly light-years ahead of the rest of us. Even today, social channels like Facebook and Twitter [...]

Tutorial: How to Use Intellifluence Messaging

By |2020-12-30T20:33:06+00:00August 28th, 2018|

Whether you represent a brand or you are an influencer, we have designed Intellifluence Messaging to make it very easy to communicate without having to rely on e-mail. Let's face it - e-mail is cumbersome. Intellifluence Messaging is easy. You'll notice when you log in to your dashboard, you are [...]

What Does Social Media Reach Mean, Anyway?

By |2020-12-14T23:59:29+00:00August 23rd, 2018|

Data analytics and KPIs will create a foundation for your influencer marketing efforts. Without trackable data, you won't be able to see which influencers are driving traffic or sales to your brand and which influencers are helping your brand get exposure to the bulk of their audiences. One metric in [...]

7 Marketing Buzzwords You May Want to Avoid

By |2020-06-08T23:04:10+00:00August 20th, 2018|

Marketers love buzzwords. A clear, concise term can assuage any fears that management might have about a particular strategy or tactic while giving the staff goals to work toward to achieve those buzzword goals. However, in some cases, these terms do more harm than good. Some marketers get so caught [...]

6 Word-of-Mouth Marketing Strategies That Work

By |2020-06-08T23:04:18+00:00August 17th, 2018|

Your influencer marketing campaign works on multiple levels. While everyone wants a celebrity like Lebron James or Tom Brady to promote their products, many smart companies are learning the benefits of relying on micro-influencers (or peer influencers) to share their brand. These are influencers with experience (but not necessarily massive [...]

Modern Marketing With Influencers

By |2020-06-08T23:04:55+00:00August 6th, 2018|

Influencer outreach is an essential strategy for modern marketing. Customers are increasingly wary of brands and the messages they send. Instead, they want to turn to people they trust who will provide open, honest answers about products and services. In many ways, influencer marketing has been around since celebrities first [...]

Create a Winning Influencer Marketing Strategy in 5 Steps

By |2020-06-08T23:04:59+00:00August 3rd, 2018|

Influencer marketing is an increasingly popular trend for B2C and B2B businesses across the web. It typically falls under social marketing and gives brands an alternative to paid promotions outside of sponsored content. Many marketers appreciate the opportunity to connect with new audiences and sell their items to people who [...]

Social Selling Using Intellifluence

By |2020-06-08T23:05:20+00:00July 17th, 2018|

Businesses need to tie their social media efforts to sales now more than ever. It's not enough to just have a presence on Facebook and Twitter. Modern companies are expected to connect with customers, drive traffic to their websites, and turn audiences into sales leads. While social selling comes naturally [...]

How to Win at Social Media Marketing

By |2020-06-08T23:05:50+00:00July 9th, 2018|

Most companies are familiar with social media and maintaining active accounts on the top platforms. Social media management is common across both B2B and B2C brands. In fact, 83 percent of all B2B businesses in America have a social media presence — a number that is even higher for B2C [...]

What Is Social Media Marketing?

By |2020-12-15T00:10:31+00:00July 6th, 2018|

Modern brands need to follow their customers and connect with them on their desired platforms. In the Internet era, that strategy involves connecting with customers on social media. Maintaining an updated Facebook and Twitter presence — along with other channels such as Instagram, LinkedIn, and Snapchat, if they fit — [...]

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