In order to answer this question, you’re going to need to understand what it is you’re trying to accomplish. This is article 9 of a 14 part series on everything influencer marketing, so before digging in on whether local or national influencer audiences matter more for you and your campaign, do [...]
By now in this series you have a good idea of what your goal is, you know who are ultimately trying to influence, have picked the social channels you’re going to start with, and at this point have a list of which product reviewing influencers you want to work with. The difference between knowing what you want to accomplish [...]
This is article 7 of the 14 part series; you’re just about halfway done — believe me when I say that if you read from the beginning to the end you’ll be more versed on influencer marketing than 90% of the industry that actively sells the service for a living. In today’s segment we’re [...]
You’ve set goals for your influencer marketing campaign; you have an idea of who you are looking to target. Now, in part 6 of our 14 part series it is time to break down the major influencer types to help you understand when to employ each within your overall marketing strategy. Three Types [...]
Welcome to article #5 of the 14 part series on influencer marketing. So far we have discussed: What is influencer marketing? Why should it be a part of your strategy? How can you set campaign goals for it? Who should you try to influence? The next logical step in the [...]
In our previous post of this 14 article series, we discussed how to set influencer campaign goals. It is time to get more nuanced for article #4, and delve into the underlying psychology and factors surrounding who you are trying to influence when building out buyer personas as a brand. To do [...]
Now that we have discussed what influencer marketing is and why it should be a part of your strategy, as part 3 of the 14 part series it is now time to cover how to properly assign the right overall goal to your campaign. Goals or key performance indicators (KPIs) can be determined [...]
In the first post of this 14 part series, I set out to provide a fairly comprehensive explanation as to ‘what’ influencer marketing is. In this post however, I want to cover why it absolutely needs to be a part of your plans. Yes, I’m biased; let’s get that out of the way — I’m CEO [...]
Influencer marketing, as defined by a bunch of old marketers such as ourselves, can be simply stated as having someone tell your story for you. One common example that most people associate with this type of marketing can be seen on television and in movies as an actor uses a [...]
