Last Updated on June 10, 2020
Here at Intellifluence we love digital flywheels. When we saw how impactful the influencer-to-influencer referral offer was in growing that part of our network, we knew we needed to devote even more resources to extend this ability to brands, and to make it worth their while. Allow me to explain how this works, because it’s a rather big deal.
As a brand in Intellifluence you may be getting the reviews you need to push your business forward, and wouldn’t mind recommending us, but you don’t necessarily feel the NEED to recommend us. This is the behavior I wanted to change, to make referrals so compelling that it’d become fiscally irresponsible not to refer us — it’s akin to how Jeff Bezos thinks about people subscribing to Amazon Prime.
Inner brand monologue: Okay Joe, how can you be so sure that the alignment is that strong that a brand is going to feel the need to refer?
Me: How about 20% lifetime* subscription referral credits? *drops mic clumsily onto the floor*
This means as a brand you’d get 20% of whatever subscription fee is paid to us (*for as long as you and the other brand(s) remain active Intellifluence subscribers), as a payments credit, which we are lovingly naming Sallybux after our lovely and everpresent robotic assistant. Example time!
Example 1 (referral grows over time)
Month 1 Starter plan ($99): $19.80 as a Sallybux credit applied to your account one month after payment
Month 2 Starter plan ($99): $19.80 as a Sallybux credit applied to your account one month after payment
Month 3 Regular plan ($249): $49.80 as a Sallybux credit applied to your account one month after payment
Month 4 Advanced plan ($999): $199.80 as a Sallybux credit applied to your account one month after payment
Example 2 (the referral that simply stays forever*)
Month 1 Starter plan ($99): $19.80 as a Sallybux credit applied to your account one month after payment
…
Month 12 Starter plan ($99): $19.80 as a Sallybux credit applied to your account one month after payment
Over 1 year period: $237.60 as a Sallybux credit applied to your account one month after payment
This is what I mean about alignment. If we’re making money from a referred brand’s subscription, so are you. Oh, and there’s no limits on how many brands you can refer, so it’s theoretically possible that you completely fund your own payments campaigns on the back of referrals. I’m happy to do it because as a SaaS owner one of the biggest challenges is eliminating churn points by trying to consistently offer value — Sallybux that can be used on payments transactions is one of those consistent value creations that I just love.
We also designed the Sallybux credit system to be as fair as possible to you; whenever a credit is applied to your account, it is used prior to using your actual cash balance for your pitches involving payments. We do this to maximize your ROI as best we can.
Now login and tell all the other brands you know so we can get those Sallybux credits rolling into your account!
Joe, CEO and Co-Founder of Intellifluence, has over 25 years of experience in SEO, leading several successful marketing companies and providing expert consultation. He is the author of The Ultimate Guide to Using Influencer Marketing, which is available as an eBook or in print.