Influencer outreach is an essential strategy for modern marketing. Customers are increasingly wary of brands and the messages they send. Instead, they want to turn to people they trust who will provide open, honest answers about products and services. In many ways, influencer marketing has been around since celebrities first [...]
Social influence is a popular marketing buzzword in 2018, but the concept has been around for years, if not centuries. The main difference between now and hundreds of years ago is that we are updating friends, fans, and followers on social media. Once you understand the psychological nature of social [...]
Intellifluence is an influencer marketing service that enables you to get free products or cash in exchange for your reviews. It's easy to join Intellifluence as an Influencer – and it’s completely free. You’ll notice that we repeat this over and over. And for a good reason… Many Influencers are [...]
If you manage more than one Influencer persona, we have introduced a new feature that will make your life a lot easier: Intellifluence for Talent Agencies and Managers. Why Join as a Talent Manager? This type of free account is perfect for actual talent managers, but it extends to [...]
These days, business have quite a few options when it comes to accessing different types of influencers. First, there are aspirational influencers such as celebrities and models whom people want to be like. Next, you have authoritative influencers who use their expertise to make recommendations. Finally, you have micro-influencers, otherwise known [...]
If you want to launch a successful influencer marketing campaign, then you have to understand the nature of digital influencers and how they can help your brand. These individuals can make or break your promotion efforts, leading you to reach your ROI goals or worry about your remaining budget. Knowing [...]
For all our influencers wondering what's happening with profile strength, this brief post is for you. Many years ago, back in Intellifluence version 1.1, we launched something we referred to as profile strength, which was a measurement of how complete an influencer's profile was within our evolving network on any [...]
What I’ve written over the past several months is what I hope you’ll find to be a detailed guide on how to become what you might consider a top tier influencer and is meant to be a companion piece with the Ultimate Guide to Using Influencer Marketing. The process is [...]
My dear influencer, you are nearly there. If there’s one last thing I could implore you to do, it is this: build that email list! It is one thing to have followers, but another thing entirely to have fans, and fans are likely to give you their email. Why should you [...]
If there’s one thing I want to get across to you on this piece it is this: great content cannot exist in a vacuum. When I was Chief of Revenue for CopyPress this was a constant pitch I’d make to organizations that were spending good money creating some really interesting [...]
