Influencers

What is a Micro-Influencer?

These days, business have quite a few options when it comes to accessing different types of influencers. First, there are aspirational influencers such as celebrities and models whom people want to be like. Next, you have authoritative influencers who use their expertise to make recommendations. Finally,...

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What Is a Digital Influencer?

If you want to launch a successful influencer marketing campaign, then you have to understand the nature of digital influencers and how they can help your brand. These individuals can make or break your promotion efforts, leading you to reach your ROI goals or worry...

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Profile Strength: What’s in it For Me?

For all our influencers wondering what's happening with profile strength, this brief post is for you. Many years ago, back in Intellifluence version 1.1, we launched something we referred to as profile strength, which was a measurement of how complete an influencer's profile was within...

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Build That Email List

My dear influencer, you are nearly there. If there’s one last thing I could implore you to do, it is this: build that email list! It is one thing to have followers, but another thing entirely to have fans, and fans are likely to give you their...

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Become an Authoritative Writer

Trying to build up your expertise? As you’re offline at conferences and meeting those in your community that command speaking slots, have you noticed anything about the majority of them? They write. The reality is, authors are sought after for the best interviews, speaking slots,...

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Go Offline to Win Online

If you haven’t guessed the theme of what matters by now in piece 12 of 15 on the series of becoming a top tier influencer, in addition to focusing on creating quality content within ones’ chosen niche, it is vital to expand your visibility by...

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