6 Ways to Naturally Boost Your Social Media Impressions

Successful influencers know that their network determines their value. While brands want to work with influencers with highly-engaged audiences, they also want to reach thousands of people. Influencers need to walk the line between focusing on their highly-engaged fans and constantly growing their network. What is a social media impression? [...]

By |2020-06-08T22:52:41+00:00December 31st, 2018|Influencers|

Why Social Media Marketing Matters

Social media has changed how people communicate, connect with others, and convey information. It has created celebrities in the form of influencers and content creators while also bringing the world countless memes and animal videos. Despite the humor and baby photos found across the social web, social media still plays [...]

By |2020-06-08T22:53:43+00:00November 7th, 2018|Brands, Influencers|

WAYNE MORAN Influencer Spotlight

Wayne Moran, the “light writer” is an award-winning fine art and travel photographer building a large influential following in the entire area of travel and travel photography. As a Minnesota-based photographer and artist, Wayne focuses his skills and energies on landscapes, cityscapes, architectural, nature, and portrait photography. Wayne’s images are [...]

By |2020-06-08T23:02:45+00:00October 15th, 2018|Influencer Spotlight, Influencers|

How to Create a Social Media Content Calendar

As your social media presence starts to grow as an influencer, so will the pressure to come up with high-quality content on a regular basis. You will need to balance organic content with promoted posts, make sure all of your clients get the exposure they need, and look for opportunities [...]

By |2020-06-08T23:03:14+00:00September 26th, 2018|Education, Influencers|

The Science Behind Normative Social Influence

You might not realize it, but there's a whole science behind influencer marketing. Influencers use a variety of psychological tools to convince people to follow them and try out the products and services they use. Without certain specific elements related to human nature, social media as a whole might not [...]

By |2020-07-02T20:55:28+00:00September 4th, 2018|Influencers|

Modern Marketing With Influencers

Influencer outreach is an essential strategy for modern marketing. Customers are increasingly wary of brands and the messages they send. Instead, they want to turn to people they trust who will provide open, honest answers about products and services. In many ways, influencer marketing has been around since celebrities first [...]

By |2020-06-08T23:04:55+00:00August 6th, 2018|Brands, Influencers|

What is Social Influence?

Social influence is a popular marketing buzzword in 2018, but the concept has been around for years, if not centuries. The main difference between now and hundreds of years ago is that we are updating friends, fans, and followers on social media. Once you understand the psychological nature of social [...]

By |2020-06-08T23:05:11+00:00July 24th, 2018|Influencers|