My dear influencer, you are nearly there. If there’s one last thing I could implore you to do, it is this: build that email list! It is one thing to have followers, but another thing entirely to have fans, and fans are likely to give you their email. Why should you [...]
If there’s one thing I want to get across to you on this piece it is this: great content cannot exist in a vacuum. When I was Chief of Revenue for CopyPress this was a constant pitch I’d make to organizations that were spending good money creating some really interesting [...]
Trying to build up your expertise? As you’re offline at conferences and meeting those in your community that command speaking slots, have you noticed anything about the majority of them? They write. The reality is, authors are sought after for the best interviews, speaking slots, and media offers, which of [...]
If you haven’t guessed the theme of what matters by now in piece 12 of 15 on the series of becoming a top tier influencer, in addition to focusing on creating quality content within ones’ chosen niche, it is vital to expand your visibility by listening to your audience, being [...]
We’ve gone over several methods to help you grow your audience, from basic visibility tips and optimization, to working with the coopetition and doing outreach. One item that is often neglected though is a very simple tactic: early adoption of new platforms. Why adopt early? Being an early player on a [...]
In our previous piece on interacting with your niche community and collaboration, one of the reasons to work your frenemies and the coopetition was to increase visibility. Being seen is such a large component of becoming a top tier influencer that I wanted to delve into how one can go about pushing that visibility [...]
Hearkening back to our kick off piece on gaining visibility and optimizing for that visibility, this post is about growth; it also builds upon the necessity of listening to one’s audience because many of those skills are required because it is important to not see yourself as a lonely product review stuck on a deserted [...]
As we discussed previously, one way to build a bigger audience is by engaging with and listening to that audience. One way to get more engagement is to be top-of-mind, and there are a few ways to do that: if you can be more in the know than your fellow industry influencers, [...]
While the influencer resilience post was designed to build you up when you’re frustrated, this is designed to keep you grounded. I like to think of this as the “get your sh*t together” companion piece to that article. If you’re losing your audience, don’t cast blame; rather, be retrospective about it. Get [...]
Now onto article 6 of 15, let the broken Sinkwitz record continue! We’ve covered at length the importance of keeping a focus, optimizing for that focus, and remaining resilient through the inevitable dips. Now, let us turn to the classic conundrum that faces all influencers: quality vs quantity. What Does Quality Even Mean? Quantity is [...]
