If you want to launch a successful influencer marketing campaign, then you have to understand the nature of digital influencers and how they can help your brand. These individuals can make or break your promotion efforts, leading you to reach your ROI goals or worry about your remaining budget. Knowing [...]
For all our influencers wondering what's happening with profile strength, this brief post is for you. Many years ago, back in Intellifluence version 1.1, we launched something we referred to as profile strength, which was a measurement of how complete an influencer's profile was within our evolving network on any [...]
What I’ve written over the past several months is what I hope you’ll find to be a detailed guide on how to become what you might consider a top tier influencer and is meant to be a companion piece with the Ultimate Guide to Using Influencer Marketing. The process is [...]
My dear influencer, you are nearly there. If there’s one last thing I could implore you to do, it is this: build that email list! It is one thing to have followers, but another thing entirely to have fans, and fans are likely to give you their email. Why should you [...]
If there’s one thing I want to get across to you on this piece it is this: great content cannot exist in a vacuum. When I was Chief of Revenue for CopyPress this was a constant pitch I’d make to organizations that were spending good money creating some really interesting [...]
Trying to build up your expertise? As you’re offline at conferences and meeting those in your community that command speaking slots, have you noticed anything about the majority of them? They write. The reality is, authors are sought after for the best interviews, speaking slots, and media offers, which of [...]
If you haven’t guessed the theme of what matters by now in piece 12 of 15 on the series of becoming a top tier influencer, in addition to focusing on creating quality content within ones’ chosen niche, it is vital to expand your visibility by listening to your audience, being [...]
We’ve gone over several methods to help you grow your audience, from basic visibility tips and optimization, to working with the coopetition and doing outreach. One item that is often neglected though is a very simple tactic: early adoption of new platforms. Why adopt early? Being an early player on a [...]
In our previous piece on interacting with your niche community and collaboration, one of the reasons to work your frenemies and the coopetition was to increase visibility. Being seen is such a large component of becoming a top tier influencer that I wanted to delve into how one can go about pushing that visibility [...]
Hearkening back to our kick off piece on gaining visibility and optimizing for that visibility, this post is about growth; it also builds upon the necessity of listening to one’s audience because many of those skills are required because it is important to not see yourself as a lonely product review stuck on a deserted [...]
