Education

Top 5 Social Media Marketing Myths

Social media marketing has lost none of its power over the years, but it takes some finesse to get it right. Why waste the effort spent building a social campaign when a critical mistake can hamper your progress? If you don't fall for these five...

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4 Ways to Optimize Your Media Spend

ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content....

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Engagement Rate and Influencer Marketing

Reach is the combined number of people an influencer can potentially speak to through his or her social media accounts and websites, such as their number of followers and subscribers. While a reach of several hundred thousand or million seems attractive to a brand interested...

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When to Flag a Transaction

 Let’s take a minute to talk about your options as a brand or influencer when a transaction isn’t going as planned. In a perfect world, this would never happen – but we’re dealing with reality! Whether you are an influencer or are representing a brand, the...

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