Education

6 Word-of-Mouth Campaigns That Changed Everything

Word-of-mouth marketing campaigns are the purest form of organic growth for any business or brand. You'd be surprised by how many major businesses got to where they are not solely through standard marketing but through encouraging customers to spread the word. Let's take a look...

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Top 5 Social Media Marketing Myths

Social media marketing has lost none of its power over the years, but it takes some finesse to get it right. Why waste the effort spent building a social campaign when a critical mistake can hamper your progress? If you don't fall for these five...

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4 Ways to Optimize Your Media Spend

ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content....

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