Education

How to Encourage Authentic User-Generated Content

User-generated content on social media can elevate your brand's visibility online as much as brand-generated content. When other people are talking about your products or services instead of only you alone, you've tapped directly into social proof. However, inauthentic user-generated content, whether commissioned by your...

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How to Find Effective Brand Ambassadors

You have undoubtedly read about the importance of partnering with influencers (sometimes referred to as brand ambassadors) in order to build awareness, garner product reviews and increase your sales.  Effective brand ambassadors will work to drive results for your brand because they want to improve...

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How to Measure Social Media Engagement

One of the most important elements of your influencer marketing campaign is social media engagement. Your engagement rates give you an idea of how effective your marketing content is and what kind of sales or lead generation you can expect. Although you can measure social...

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Our Favorite Social Media Marketing Conferences

Education is essential for social media marketing and management. New trends constantly pop up, and marketing managers need to embrace these new ideas or get left behind. While it is possible to stay on top of the latest social news by following online publications, social...

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How to Find the Right Influencers

The influencers you work with can elevate your brand and drive traffic and leads to your business, gearing you up for success. However, if you work with the wrong people, you may be left feeling like something went wrong somewhere along the way. Often times...

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