In an online world full of competing marketers and influencers, authenticity is more important than ever. Being seen as trustworthy instantly makes you stand out from among any competitor who can't. In online content marketing, any brand should be familiar with the term earned media, a form of content that [...]
A blogger press kit is a valuable tool for bloggers and influencers that helps them connect more easily with brands. If you've wondered whether you need to create a blogger press kit for your influencer career or what goes into one, find out everything you need to know below. What [...]
In the not so distant past, creating digital content was reserved for hobbyists. Today, creating digital content has become mainstream. For many people, content creation is more than a pastime; it's a viable career netting some of its biggest names millions of dollars every year. Do-it-yourself bloggers, podcasters, YouTubers, Instagram influencers, [...]
Social media platforms give every user a voice, but how many followers do you need to be an influencer? With some well-known influencers attracting millions of followers, you can easily get caught up in the numbers. However, it takes more than likes and follows to make an impact on social [...]
Social media marketing is an effective form of advertising for businesses. Approximately 93% of business that advertise on social media said that their campaigns have increased awareness of their brands, while 87% reported that their social media marketing campaigns have boosted their online traffic. Social media marketing also helps businesses generate leads, [...]
Like evergreen trees, evergreen content remains fresh and appealing year after year. Timeless content informs, engages, and inspires your readers long after its publication. It provides long-term web traffic and search engine results. If you wonder how effective evergreen content can be, ask Search Engine Watch. A single piece of evergreen [...]
Now is a better time than ever to use content and your personality to build a following. More and more people online become influencers to spread their messages and help people, often attracting marketing deals along the way. However, in order to grow as a social media influencer, you'll have [...]
Word-of-mouth marketing campaigns are the purest form of organic growth for any business or brand. You'd be surprised by how many major businesses got to where they are not solely through standard marketing but through encouraging customers to spread the word. Let's take a look at several examples of massive [...]
Instagram is great for influencers, but it's not the easiest place to get seen. On top of how crowded it is, Instagram also frequently changes its algorithm, causing new strategies to rise and old ones to fall. Over time, it's become harder to compete for views, likes, and other forms [...]
While social media marketing may be extremely powerful, it takes creativity and some good psychology to get the best results. After all, if people don't find your content interesting, it hardly matters how often you post it. Let's go over some key methods for making social media content that inspires [...]
