Unlike ordinary people, brands on social media are there to get a positive return on investment. Viral hit campaigns get marketers excited about the attention they could get online, but the vast majority of businesses that find success made careful iterations on their marketing campaigns and grew them over time. [...]
Creating a social media marketing agreement between your brand and influencers may seem simple, but having an agreement is important for the effectiveness of an influencer marketing campaign. Brands don't always treat this agreement seriously because the responsibility is largely on them to make the right impression and get influencers [...]
You can easily get caught up in paid online advertising and try to get the most out of your dollars spent. However, word-of-mouth marketing strategy can turn small amounts of invested time into a major payoff. Explore some excellent strategies to consider when planning your word-of-mouth marketing campaigns. Target User-Generated Content [...]
What is the secret to effective viral marketing? In an exciting way, there is no single answer, and marketers take away different lessons from the success stories they witness. To give you some inspiration and ideas, we're counting down the 10 best viral marketing campaigns to date and sharing insights [...]
User-generated content on social media can elevate your brand's visibility online as much as brand-generated content. When other people are talking about your products or services instead of only you alone, you've tapped directly into social proof. However, inauthentic user-generated content, whether commissioned by your brand or not, will be [...]
You have undoubtedly read about the importance of partnering with influencers (sometimes referred to as brand ambassadors) in order to build awareness, garner product reviews and increase your sales. Effective brand ambassadors will work to drive results for your brand because they want to improve their relationship with you. However, [...]
One of the most important elements of your influencer marketing campaign is social media engagement. Your engagement rates give you an idea of how effective your marketing content is and what kind of sales or lead generation you can expect. Although you can measure social media engagement in several ways, [...]
As we look at the “10-year challenge” on Facebook, we see that social media has changed just as much as we have over the past decade. We have new channels, new uses for social networking, and new best practices. As we reflect on the past, we can't help but also [...]
Education is essential for social media marketing and management. New trends constantly pop up, and marketing managers need to embrace these new ideas or get left behind. While it is possible to stay on top of the latest social news by following online publications, social media marketing conferences offer in-depth [...]
Companies across the web dream of going viral. They plan their viral campaigns for months on end and go to great pains to get noticed. Unfortunately, these efforts can easily get overshadowed by breaking news or the latest meme of the week (like the “distracted boyfriend” meme or the moth [...]
