In the ever-evolving world of TikTok, staying ahead of trends is crucial for influencers looking to grow their audience and engagement. One of the most effective ways to capture viewers’ attention is by incorporating trending TikTok songs and sounds into your videos. This article explores how influencers can discover the most popular TikTok songs, utilizing tools like TikTok’s Creative Center, the platform’s search function, dedicated accounts, and external services like Tokchart and Tokboard. We’ll also highlight recent trending sounds and how influencers have leveraged them, and discuss strategies for staying ahead of the curve in content creation.

TikTok’s Creative Center: Your Trend Hub

The TikTok Creative Center is an invaluable resource for influencers. It provides insights into the latest trends, popular songs, and hashtags, helping creators tailor their content to what’s currently engaging audiences.

How It Works

  • Accessing the Creative Center: Visit the TikTok for Business website and navigate to the Creative Center. You may need to create an account or log in to access all features.
  • Trending Songs: Under the ‘Audio Library’ section, you can find a list of trending songs, complete with data on their performance. This includes the number of videos using the sound, regional popularity, and trend graphs showing how usage has increased or decreased over time.
  • Filters and Categories: You can filter songs by region, industry, and time to find the most relevant sounds for your audience.
  • Hashtag Insights: Alongside audio trends, the Creative Center offers insights into trending hashtags, providing context for how songs are being used within specific content themes.

By regularly checking the Creative Center, influencers can identify which sounds are gaining traction and plan their content accordingly.

Utilizing TikTok’s Search Function and Playlists

TikTok’s in-app features also offer ways to discover trending sounds.

Search Function

  • Search TikTok Sounds: Use the search bar to enter keywords like “trending sounds” or “most popular TikTok songs.” The search results will display a mix of videos, users, sounds, and hashtags related to your query.
  • Sound Pages: Clicking on a sound takes you to its page, where you can see how many videos have used it and browse through them for inspiration.

Just as content creators can easily explore and discover sounds on TikTok, influencers at Intellifluence have the opportunity to find exciting campaigns for collaboration. They can do this by entering specific keywords relevant to their interests or taking advantage of our advanced filtering feature, which allows them to refine their search based on various criteria. This streamlined process makes it simpler for influencers to connect with brands and projects that align with their style and audience.

Playlists and Featured Sections

  • For You Page (FYP): The FYP algorithm curates content based on user preferences. By scrolling through your FYP, you can spot recurring songs or sounds that are trending.
  • TikTok Playlists: TikTok occasionally features playlists or compilations of popular sounds. Keep an eye on the Discover page for any featured collections.

Following Accounts Dedicated to Viral Sounds

Several TikTok accounts are dedicated to sharing and predicting trending sounds.

Examples

  • @TrendAlert: This account posts regular updates on emerging trends, including sounds that are starting to gain popularity.
  • @TikTokSounds: A profile that highlights new and popular sounds, often before they become mainstream.

By following these accounts, influencers can get early access to trends and incorporate them into their content before they peak.

External Services: Tokchart and Tokboard

Beyond TikTok’s native tools, external services like Tokchart and Tokboard specialize in tracking trending audio on TikTok.

Tokchart

  • Real-Time Data: Tokchart provides real-time charts of the most popular TikTok songs, updated hourly.
  • Detailed Analytics: It offers insights into each song’s performance, including its rise or fall in rankings.

Tokboard

  • Comprehensive Listings: Tokboard lists trending sounds and songs, along with how many times they’ve been used.
  • Historical Data: Access to historical trends helps predict which sounds might make a comeback or continue to rise.

Using these platforms allows influencers to stay informed about trends outside of TikTok’s ecosystem, offering a broader perspective.

Recent Trending TikTok Sounds and Influencer Examples

Understanding how other influencers utilize trending sounds can provide inspiration and context.

  1. “STAY” by The Kid LAROI & Justin Bieber
  • Trend: This upbeat song became a backdrop for various dance challenges and lip-sync videos.
  • Influencer Usage: TikTok star Bella Poarch used the song in a dance video that garnered millions of likes, showcasing smooth choreography that followers eagerly replicated.


Featured Influencer: Datrie Allman
I’m Datrie :) I’ve been creating content for 5 years now. I love to meditate, cook, & document my life! I accept extremely aligned partnerships with brands I believe in & love. I also love to build long term relationships with brands & work together on what fits for both of us, creating win-win-win situations. For the audience, the brand & myself.

  1. “Montero (Call Me By Your Name)” by Lil Nas X
  • Trend: The catchy tune was used in creative transitions and makeup transformation videos.
  • Influencer Usage: Beauty influencer James Charles created a makeup transformation video using this song, highlighting dramatic before-and-after looks that inspired others in the beauty community.
  1. “Buss It” by Erica Banks
  • Trend: This sound sparked the “Buss It Challenge,” where users start in casual attire and transition to a glamorous look.
  • Influencer Usage: Actress Gabrielle Union participated in the challenge, adding her own twist and encouraging other celebrities and influencers to join in.
  1. “Oh No” by Kreepa
  • Trend: Used to highlight funny or unexpected fails, this sound became a meme template.
  • Influencer Usage: Comedy influencer Zach King incorporated this sound into his illusion videos, adding a humorous twist that resonated with his audience.
  1. “Astronaut In The Ocean” by Masked Wolf
  • Trend: This song was paired with slow-motion and action shots, often in sports or stunts.
  • Influencer Usage: Sports influencer Blake Gray used this track to showcase impressive basketball trick shots, engaging sports enthusiasts on the platform.

Staying Ahead of TikTok Trends

Keeping up with TikTok trends is essential for influencers aiming to maintain and grow their audience.

Importance

  • Visibility: Using trending sounds increases the likelihood of content appearing on users’ FYP, boosting visibility.
  • Engagement: Trends come with built-in audience interest, leading to higher engagement rates.
  • Relevance: Staying current demonstrates that an influencer is active and in tune with the platform’s culture.

Strategies for Staying Ahead

  • Regular Research: Dedicate time each day to explore TikTok’s Creative Center, search functions, and external services.
  • Networking: Engage with other influencers to share insights about emerging trends.
  • Early Adoption: Don’t wait until a sound is at peak popularity. Incorporate it early to stand out and potentially start a new trend wave.
  • Content Planning: Develop flexible content plans that allow for the quick integration of new trends.

In the dynamic environment of TikTok, leveraging trending TikTok songs and sounds is a powerful strategy for influencers. By utilizing tools like TikTok’s Creative Center, the platform’s search functions, dedicated trend accounts, and external services like Tokchart and Tokboard, influencers can discover the most sought-after TikTok songs and integrate them into their content effectively.

Staying ahead of trends not only enhances visibility and engagement but also positions influencers as leaders within their niches. By consistently researching and adopting new sounds, influencers can keep their content fresh and appealing to their audience.

Remember, the key is not just to follow trends but to understand and adapt them creatively to your style and audience preferences. With these strategies, you can navigate the ever-changing landscape of TikTok and continue to grow your influence on the platform.