Self confessed entrepreneur and educator with a music hustle on the side.
As an entrepreneur and an Educator, I need my tech to be durable and reliable. I have been known to carry several cameras around with me, just to increase my chances of getting the best shot.
The tools of my trade need to be quick and easy to use. I can't be doing with looking through the manual to find out what my new tech products can do. More importantly, they need to be intuitive.
As a musician and record producer, I have brand loyalty. My Cubase 1 through to 12 should tell you all you need to know. Plus Band-in-a-box is my go-to idea generator for those gigs where you have to be quick off the blocks to score that all important gig/job.