Connect with Thereza
Intellifluence profile
Theriz Journal
Thereza Rebouças is a creative artist and content creator who shares her perspective on fashion, travel, and lifestyle. With a background in architecture and a specialization in fashion and art, Thereza curates fashion-editorial–inspired content that reflects her personal style, wellness-focused lifestyle, and everyday routines. You can learn more at therizjournal.com and follow Thereza on Facebook, Instagram, and X, to name a few.

Can you walk us through how you first got started as a content creator and what inspired you to build your website?

I created my blog in 2009 when everyone was creating blogs. It was not serious. I wanted to create a blog to write. I was finishing architecture school, so I wanted to show my projects there, make it like a portfolio, but I always loved fashion. I always wanted to work with fashion, so I wanted to add fashion there too. So it was architecture, fashion, and movies that I also love. I am crazy about cinema and I watch movies all the time. I wanted to create this place where I could gather everything that was on my mind and put there to show everyone.

Photo courtesy of Thereza Rebouças.

So the history of the blog, it’s interesting to mention that the first name of the blog was Art Fashion Movies. It wasn’t Theriz Journal. I had a lot of names before that. It was a time that it was called Chocolates and Vogue because everything that I loved is like chocolates and Vogue, I wanted something more simple for people to remember. And then I also changed it to Vogue Threiz also, like a magazine where I write about everything that I love. So it was like a Vogue, like a magazine of myself. But then actually I had a notice from Vogue. They asked me to take off the name of the magazine because people were getting confused about it.

When I sent emails to brands, for example, to ask for partnerships and they were thinking that I was actually working for Vogue. So then, I don’t know, maybe five years. It’s not too long ago, maybe five, six years I changed it to Theriz Journal and it makes more sense and feels like it was always this name because it’s my journal. It’s where I write everything that I love.

How has your personal style and creative vision evolved since you began posting on Instagram and developing your fashion and lifestyle brand?

It’s been a long time since 2009. I’ve changed it a lot, but I try to keep my style the same, my personal style. I like T-shirts and blazers and just I think it evolved like I’m more conscious about what I’m posting and what I’m wearing. Also, the brands that I’ve been meeting in a way in this path that I’m moving forward. It’s helping me improve. I want to be the same person with the same tastes, but the small things that I learned, people that I met, the brands that I work with, they have helped me improve this. My personality, my style, my personal style, my blog. My audience also, the people that I met, the friends that I make on Instagram, they help me evolve and just keeping getting better.

What qualities do you look for in brands before agreeing to collaborate? And how do you decide when it’s the right fit for your audience?

As an architect, I’m always looking for sustainability. So before saying yes to a brand, I try to see if they match, if they are conscious about what they are producing, if they have sustainable practices from packaging to the creating of the product and then everything, I need to see that. I need to see that. I need to understand. And then I accept the partnership, but also I have a list of brands that I’ve always wanted to work with. So I am always reaching out to them.

I think it has to be related to sustainability and have this architecture design vision. I like to see interesting and different designs. If they have this approach with cinema and they have the approach with clean beauty, it’s the brands that I like to work with, cruelty-free brands. So yes, this is the line that I try to focus on when I am partnering with brands.

What strategies or habits have helped you grow your audience and engagement organically throughout the years?

It’s hard to grow when, especially in the field, in the fashion field, you have so many great people working. I think to be consistent and be true. When I’m most myself, when I’ve been most truthful with my audience, it’s when I get more feedback and when people like most, when I’m being myself. I like to speak what I’m thinking. I don’t follow many trends. This is a bit problematic because on Instagram, for example, you need to follow trends to grow your audience. But I try to be more, like I was saying, myself and show some unique aspects of what I think of the brands that I work with. I think people like this. It’s a slower process.

Photo courtesy of Thereza Rebouças.

If I was doing the opposite, just doing trends and making… I don’t know, I just got into TikTok now. So I’m late, a little bit late, but I don’t like it. It’s not for me. I think you need to know what is best for you and your aesthetics, your concept, what you want to show to people, not just be a copy of everyone else and do what everyone else is doing. So I think it’s not growing fast. It’s growing… It’s continued, having this continuity of getting… How can I say? People will trust you, will trust you and stay with you since 2009. I have people from there. They are still with me. So this is more important for me than I have millions of followers that will go and will come and go easy.

What goals do you have for your personal brand, whether in terms of new partnerships or platforms or creative projects?

I want to keep growing, of course. And I am open more the blog. I am accepting guest writers now. So I wanted to make it like really a real magazine with more articles coming because sometimes I don’t have time. I need to create a lot of content for Instagram and then I don’t have time for the blog. So now I have these people writing for me and I want to do that. I want to focus more on the blog because Instagram, we don’t know how long it will be there. Sometimes it just goes down like Twitter is going down and then people go to other products to see what’s going on. So the blog is the place that I can be myself and I know it will be there for me and for my readers.

Photo courtesy of Thereza Rebouças.

So my focus is growing, is keep growing that way and having more writers for me, of course, aligning with the topics that I like to talk about. I have a session there where I interview creative women as well. So I have this project. I want to make these interviews like videos. I’m currently taking a Masters [program] on urban planning, so I want to mix everything, keep mixing everything on the blog to grow and expand globally so more people can know me, more people can read what I’m writing.

You’ve been a part of Intellifluence for quite a while right now. And how’s your experience been over the years?

The platform has helped me a lot because in the beginning, I wasn’t monetizing my blog. As I mentioned, it was just for fun. I didn’t actually know that I could monetize the blog when I started. Yes. And then I start and I was like, “How these people are making so much money and I’m just writing, writing, writing and publishing, and nothing happens.” So I start searching and I found Intellifluence and that helped me a lot because they have brands that are looking for writers and I made a few articles for them. So it helped me and it’s still one of the platforms that I go when I want to monetize.

Note: Influencer Spotlight interviews are edited for time and clarity.