Last Updated on August 24, 2022
A former professional dancer, Jenny now runs the popular Jenny J Fitness which features one on one coaching, on demand workouts, free diet plans and more.
You can more at JennyJFitness.com, get Jenny’s free healthy recipe eBook or follow Jenny on Facebook, Instagram, YouTube and TikTok to name a few.
In your bio, you write about how you had a “less than desirable diet growing up and you were insecure and you were looking for a way to turn things around”. What was your “a-ha moment” when you figured out what to do and you put yourself on the path to becoming an authoritative fitness influencer?
Back in the day, I was just kind of following my mom and her footsteps and she didn’t really have any understanding of good health or good nutrition either. So it really came from just miseducation. I did not know what healthy eating meant, I didn’t know what it looked like.
And I was so frustrated not seeing the results that I wanted and I wanted to be able to do it in a way that left me feeling good because I was literally just breaking my body down and really destroying my health with the methods that I was doing to try to lose weight and get in shape.
So I just got educated. I started getting trainings and certifications as a personal trainer, group fitness instructor.
I started taking jobs in gyms just so that I could hold myself accountable. I thought that if I got paid to work out, it would help me beat the no motivation excuse that I always had.
And so just being in the industry and being surrounded by a bunch of other people who were trying to get in shape, I started to learn and then eventually started sharing what I was learning online and inspiring people in my community.
Early on in the pandemic, you went through a three month transformation and you were documenting it a little bit this week on TikTok. What motivated you to do this and what do you think keeps people from achieving similar results?
I’ve been in the industry for the last decade or so. And you would think that someone who has an education in the health and fitness industry doesn’t have any problems, but no, that’s not the case. Coaches need coaches too. Experts in their field need and help just as much as those who aren’t.
So I found myself just at my heaviest weight. I was going through a lot of issues, quarter life crisis, you can call it.
And I decided to use the pandemic as an opportunity to change my life around. And a lot of people used the pandemic as an excuse for becoming a slob and watching Netflix and just eating everything that they wanted. And I decided I don’t want to be like everyone else, I want to use this opportunity where I have more time out of my day to focus on myself.
And so I got a coach, I got accountability. I started making more food at home and just by making those small subtle shifts, I was able to transform my body. In three months I lost about 20 pounds and I’ve been able to keep it off. And I think the reason why people can’t get to the results that they want is for a number of different reasons.
Number one, they don’t have a plan in place.
Number two, they don’t have accountability.
Number three, they’re probably following an influencer that doesn’t really know what they’re doing either. And so they’re not getting the right information presented to them. So they’re feeling stuck and defeated and just frustrated for not getting results.
So I definitely think making sure that you have a structure or plan in place, making sure that you’re finding the right content online. There’s a lot of just false information out there and making sure that you have that accountability from someone such as a friend or a support group or a trainer or a coach.
Let’s talk brand collaborations. What have been a few of your favorites to date that you can think of that were memorable?
One of my favorites that I’ve done recently was with Propel [Water]. It was super, super fun going outside and just showing how exercise can be enjoyable. The campaign was really about finding the joy in working out. And so that was just super fun. Got my boyfriend involved and he did all the filming.
Another brand collaboration I’ve done was with Playtex and it was all about being able to move even while during the time of the month for women. So that was really great. I’ve worked with many different collaborations, but those are the top two where I had the most fun making them.
How do you structure your average day so you can get your workouts, your meal prep taken care of before coaching, creating content, and everything else that you do?
A huge excuse that I hear so many people make is they don’t have time for their workouts and it’s not that they don’t have time, it’s just that they don’t make it a priority. So if you make something a priority, you find a way to get it done. For me, getting my workouts done in the morning is the only way it’s going to happen.
If I leave it for the nighttime, I will make an excuse. I’ll get tired, I’ll get lazy. So I just make sure that I set aside at least two hours in the morning to focus on me, making sure that I set up myself up for success.
So that’s getting in my workout, getting in a really great breakfast and just doing some simple meal prep ahead of the day so that I have healthy vegetables and fruits on-hand.
And I make sure that I set up my environment for success so I don’t have the junk food in the pantry so that it’s easily accessible. So I just make sure that my environment is set up. And I always try to plan ahead in some way and try to get the hardest parts of the day done first thing in the morning.
How does the Fit Foodie Club work and what can people who are looking to elevate their diet expect when they join the club?
Fit Foodie Club was a membership or a club that I created for those who feel like they have to give up all of their favorite foods in order to lose weight. Because that’s what I thought in the very beginning. I thought you couldn’t have burgers or tacos ever again, or cookies or pastries, and that’s not the case. It’s all about learning how to swap out the “bad for you ingredients” with healthier alternatives.
So it’s learning how to make cookies not with typical white flour, but maybe with almond or coconut flour or wrapping your burgers with a lettuce bun instead of an enriched white flower bun.
Doing all of these just subtle tweaks can make healthy eating more enjoyable and make it so that you can actually stick to it. I think a lot of people have this misconception that healthy eating means eating plain broccoli and chicken all day every day and that’s just not the case.
And so Fit Foodie Club allows you to get access to hundreds of healthy, but delicious recipes that you can make, especially when you’re on a busy schedule. So I make sure that it’s simple, it’s easy, and it’s delicious.
I really like how you put it on your website: Looking good just ends up being amazing side effect of taking care of your body from the inside out. For those looking to make lifelong changes to their fitness and eating habits, where do you recommend that they start on your website?
I would recommend if you just want to dip your toe into what I provide, you are more than welcome to get my free sample diet plan.
It’s just like five recipes that you can try out if you were just brand new to nutrition, you don’t know how to cook or make a salad or whatever. That’s just your beginner option.
For those who are looking to get a little bit more of an understanding of how to create a foundation for success so that you can reach your goals sustainably, I would recommend that you check out glow up.
Glow up is my self-paced nutrition coaching program and membership where you get basically the 101 on healthy eating, portion control, learning how to create healthy balanced meals.
And you get this in this self-paced do it yourself program, but you also get a lot of accountability through monthly coaching calls with me. So I would definitely check out those resources.
Note: Influencer Spotlight interviews are edited for time and clarity.
Andrew is the Head of Client Services for Intellifluence and has a background in communications. He is committed to helping brands get the most out of their campaigns and is the co-host of the Influencer Spotlight series.