I run multiple golf Instagram accounts reaching more than 130k golfers. 50% of my audience lives in the US, 90% are male and 45% age between 24-34. Golfers are ranked in the top 10% with most income.
Most of my content is original or reposts from other golf instagram accounts. The content that works the best in my accounts is usually serious and didactic content.
I have more than 1.5M views on my social media profiles with an average of 40k-50k views per post, and 5k-10k per story. Videos usually work better than photos.
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Follower Engagement / Demographics
| Average Engagement Rate by Reach | 1.90% |
| Comment Average | 24 |
| Like Average | 1K |
| View Average | 47K |
| Play Average | 118K |
| 0-500 | 31.61% |
| 500-1000 | 27.80% |
| 1000-1500 | 15.16% |
| 1500+ | 25.43% |
| 13-17 | 2.87% |
| 18-24 | 22.09% |
| 25-34 | 38.42% |
| 35-44 | 24.44% |
| 45-64 | 12.06% |
| 65+ | 0.12% |
| 13-17 | |
| 18-24 | |
| 25-34 | |
| 35-44 | |
| 45-64 | |
| 65+ | |
| African American | 3.19% |
| Hispanic | 7.05% |
| White / Caucasian | 74.89% |
| Asian | 14.87% |
| English | 80.41% |
| Spanish | 4.76% |
| Korean | 2.86% |
| Japanese | 2.12% |
| Sports | 68.38% |
| Cars & Motorbikes | 32.87% |
| Friends, Family & Relationships | 32.02% |
| Restaurants, Food & Grocery | 29.67% |
| Travel, Tourism & Aviation | 28.04% |
| Camera & Photography | 27.19% |
| Toys, Children & Baby | 25.64% |
| Television & Film | 24.04% |
| Beer, Wine & Spirits | 21.76% |
| Clothes, Shoes, Handbags & Accessories | 20.41% |
| Activewear | 20.06% |
| Wedding | 19.33% |
| United States | 51.04% |
| United Kingdom | 9.35% |
| Canada | 3.93% |
| Australia | 3.50% |
| South Korea | 2.36% |
| Japan | 2.19% |
| Spain | 2.04% |
| California | 6.69% |
| Florida | 4.21% |
| Texas | 3.57% |
| New York | 3.16% |
| Georgia | 1.93% |
| North Carolina | 1.93% |
| Arizona | 1.61% |
| Los Angeles, US | 1.95% |
| New York City, US | 1.57% |
| London, GB | 1.32% |
| Chicago, US | 0.87% |
| Melbourne, AU | 0.83% |
| San Diego, US | 0.64% |
| Seoul, KR | 0.59% |
* This data may be out of date.
