Vanessa Lambert

Vanessa Lambert

United States

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Vanessa Lambert is the owner and editor of What Would V Wear®, LLC a digital media property delivering fashion, beauty & lifestyle content.

     “The mission of my blog is to empower women through fashion and lifestyle choices. I seek to inspire others while being relatable. As a working mother of two I hope in both myself and my readers to expose a variety of fashion, motherhood experiences, travels, and real-life stories”. 

Born and raised in Europe, Vanessa was exposed to a variety of artistry and cultures that she incorporates in her fashion and own style mantra. Her global experience working in Europe and the USA in both the beauty and fashion industry has helped her establish a unique brand to a large group of dedicated buyers and followers.

What Would V Wear® officially launched in the Spring of 2014, and by the beginning of 2016, Vanessa was able leave to her corporate job to pursue digital publishing full-time. Since then she has established herself as a digital trendsetter who has amassed an overall following of over 300,000. Vanessa’s blog provides a woman’s guide on how to be fashionable as a working mother of two. She comfortably embraces motherhood without sacrificing style—her fashion is timeless, budget friendly, and always true to her personal style.

Vanessa has worked with a wide range of brands all over the world including, but not limited to, VOGUE Magazine, People Stylewatch Magazine, Marie Claire Magazine, Rachel Zoe, It Cosmetics, COACH, Forever21, New York & Company, Macy’s, and Monica Vinander, alongside being featured in publications such as New York Magazine “The Cut”, People Magazine, The Every Girl, Who What Wear, and PopSugar. Who What Wear, CNBC and Racked named Vanessa Lambert “a powerful mid-tier blogger” in 2016.

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Follower Engagement / Demographics

Engagement

Average Engagement Rate by Reach 0.01%
Comment Average 9
Like Average 24
View Average 1K
Play Average 7K

Reach

0-5008.99%
500-10008.80%
1000-15006.60%
1500+75.61%

Genders

Male66.45%
Female33.55%

Ages

13-174.35%
18-2431.57%
25-3439.05%
35-4417.59%
45-647.39%
65+0.06%

Genders per Age

13-17
Male
2.11%
Female
2.24%
18-24
Male
18.19%
Female
13.38%
25-34
Male
26.60%
Female
12.44%
35-44
Male
13.58%
Female
4.01%
45-64
Male
5.93%
Female
1.46%
65+
Male
0.04%
Female
0.02%

Ethnicities

White / Caucasian63.69%
Hispanic18.40%
Asian9.39%
African American8.51%

Top Languages

English36.73%
Portuguese29.66%
Spanish9.84%
Arabic5.85%

Top Interests

Clothes, Shoes, Handbags & Accessories42.42%
Friends, Family & Relationships33.12%
Camera & Photography29.53%
Restaurants, Food & Grocery29.34%
Travel, Tourism & Aviation27.13%
Beauty & Cosmetics26.95%
Toys, Children & Baby25.79%
Art & Design22.48%
Electronics & Computers20.13%
Sports19.81%
Music19.62%
Shopping & Retail19.30%

Top Countries

Brazil26.74%
United States19.12%
India4.26%
Italy3.39%
Mexico2.44%
United Kingdom2.38%
Morocco2.17%

Top States

California2.83%
Florida1.88%
New York1.88%
Texas1.64%
Illinois1.01%
Pennsylvania0.66%
Georgia0.61%

Top Cities

São Paulo, BR4.26%
Rio de Janeiro, BR2.38%
New York City, US1.48%
Los Angeles, US1.27%
Belo Horizonte, BR0.98%
Chicago, US0.66%
London, GB0.64%

* This data may be out of date.

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