Unicorn Conglomerate

Unicorn Conglomerate

South Africa

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                                                                                            Elevator Desk

Market Analysis: 

By 2022, total Entertainment & Media revenue in South Africa is expected to reach R177.2 billion, up from R129.2 billion in 2017. Internet (access and advertising) is expected to grow at a compound annual growth rate (CAGR) of 11.3% over the forecast period to reach R91.2 billion, up from R53.4 billion in 2017. Overall E&M growth will be less reliant on Internet access revenue as organic growth opportunities in Internet connections start fading towards the end of the forecast period. Internet advertising will greatly exceed TV advertising in terms of growth, leading the way with a 13% CAGR over the forecast period to reach R9.4 billion and overtake TV advertising spend in 2022.

Source: [link-omitted] 

Sales Preposition: Our sales through the years: 

2018: R8,300.

2019: R8,120.

2020: R6,900.

2021: R4,500.

2022: Expecting R(15,000-20,000)

Marketing Concept: 

We adopted the use of big and small businesses’ data around Braamfontein and environs to determine their needs and wants and we were able to deduce a marketing strategy that works for us both.

                                  We came up with a service delivery strategy that put our customers at the forefront of their businesses by coming up with tailor-made marketing concepts around their product(s) or service(s) by building a community around it. This enables us to be effective in our market functions and management.

Sales Projections:

We are gradually coming out of the Covid-19’s spellbound as our business grows and we might close this year’s sale at R15,000 to R20,000.

Burning Rate:

This is difficult to come by; understanding that the South African economy is sluggish for now because of the Covid-19 effect, and political and economic unrest in the country. Despite all that, we are still confident that we might grow exponentially by 30-35 % in 2022 compared to 2021.


(i) We started off by blogging on the 16th December, 2012 and our founder was able to turn his contents into news/media blogs that amassed over 5.5 million viewers in ten (10) years across the globe.

(ii) We became an official business on the 3rd April, 2018 after we were registered under incorporation law of South Africa.

(iii) We have serviced over 18 companies, 8 individuals, partnered with a number of media and communication strategists, and sponsored a student project financially as a way of giving back.

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Follower Engagement / Demographics


Average Engagement Rate by Reach 7.36%
Comment Average 0
Like Average 3
View Average 383

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