Horsecaremom has a highly engaging, mature and a loyal following base. I engage with mostly everyone commenting on the posts, through DMs and also through regular quizzes on stories.
The account is about Horses, Equestrians and Horse Care. The account actively engages with the audience through stories.
Unlike other accounts, it's not just another reposting account. The photos photos posted are selected based on quality and not on the number of likes or viral content.
The captions are a must read, they provide information about different breeds, equine sports, actively talks about horse abuse in the equine Industry.
The average age of the audience is 18-35 where most of the audience is from US, UK and Germany. Females make the majority of the account.
The Followers are serious pet lovers.