S. Ernest Paul

United States

5K Reach

$81

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Ernest Paul is currently the Digital Strategy, Social Media, Content Plastforms , Content Strategy, Digital Marketing, Adtech,Access Management, Identity, Adtech, Search engine Optimization and Marketing Technology thought Leader and author at BeyondIris and a staff writer at Medium for 'Data Driven Investor'. In this role, Ernest Paul serves as a strategic consultant. Ernest was previously Head of Digital Strategy, Digital Marketing, Social Media and Marketing Technology at Cigna from March 2010 to February 2017. He is well informed and versed with the upcoming advances in technology related to these fields. Cigna is one of the world's largest investor-owned global health insurance companies with international operations in 30 countries and approximately 85 million global customer relationships. In this role, Ernest created the vision, strategic roadmaps for brand transformation, digital transformation, digital marketing and marketing technology, digital properties, social media technology and roadmap, social media platforms, implemented the cloud. He also was a key decision maker for insurtech, digital and marketing technology M&A committee. He is an expert in creating centers of excellence, brand standards, governance, design thinking, innovation, RPA and internal corporate incubation and accelerators plus potential aquisition candidates in Health tech, Life Insurance, Health Systems and Insurtech. With Covid there are numerous technologies and changes in the healthcare heath systems landscape with sensors, tele-medicine, remote monitoring. He frequently publishes and speask about these forecasts and notable players in the space to watch. The others areas that the industries across the board are focusing on is User experience, NPS scores, Employee experience, Partnership experience, Digital experience. Another hot topic that brand and firms want to know is how the seaerch engine worlld is going to change with a cookieless experience and measurement for firms and brands. The other hot topic is introduction of no-code tools for automation of marketing segemetation for B2B Marketing, introduction of agime marketing practices and how to operative when potential clients are behind VPNs and invisible. He is a frequent speaker and keynotes at confernences. He is also well informed, aquainted and informed about happening in lanscpaes spaces within fintech, insurtech in India, APAC countries and who are the hot candidates for acquisition and M&A.

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