Influencer Marketing Hub
350 Instagram Bio Ideas to Make Your Own in 2023
Werner Geyser
by Werner Geyser
Last Updated: March 13th, 2023
22 min read
Influencer Marketing
Your Instagram bio is one of the first things people will notice when they go to your profile. They will make assumptions and judgements about what kind of person you are or brand you have based on what they see there. This makes it crucial to write powerful bios that will instantly impress your audience and gain more followers.
In this post, you’ll discover some excellent Instagram bio ideas as well as a few tips to help you write better, more impressive bios in 2023.
Instagram Bio Ideas to Make Your Own in 2023
Funny, Self-Descriptive Instagram Bios
Clever and Snarky Instagram Bios
Business Instagram Bios
Short and Simple Instagram Bios
Inspirational/Motivational Instagram Bios
Cute Instagram Bios
Instagram Bios that Exude Confidence
Quotes by Famous People
Frequently Asked Questions
What Makes a Good Instagram Bio in 2023?
Before we provide you with Instagram bios you can copy and paste, you need to first understand what makes a good Instagram bio. This will help you learn how to improve on these ideas and create original bios of your own.
Instagram Bio Tip
We’ve convinced you why your Instagram bio remains one of the most important elements. We’ve also given you tools to help you make the most of your link. If you’re short on inspiration and searching for ideas to get you started, there are many examples of good Instagram bios available online that you can make your own. Whether you want to keep it clever or cute, there are various approaches that you can take.
So what makes a good Instagram bio? The answer is subjective, but it could contain any of the following elements or more:
#1: Informative
An Instagram bio that clearly describes what the user does or what they’re interested in can be considered a good bio. You could list your job profile, interests, accomplishments, and hobbies. For example, your bio could be something like, “fitness enthusiast + dog mom + founder of X Company.”
If you’re an influencer, you could also include other essential information such as your brand collaborations, upcoming events you’re participating in, latest merch you’re promoting, etc.
Take a look at the bio of the following DIY and baking influencer, for example.
Meg Rosko Instagram page
Source: [link-omitted]
She’s listed what she does and includes some information about her teach classes on how to step into creative expressions.
#2: Witty
Witty bios tend to be among the most successful and appreciated types of Instagram bios. Showing how clever you are without being offensive is a great way to impress people.
However, it’s best to maintain originality if you want to do this because people may not always appreciate recycled wit. Using puns, clever quotes, word play, etc. would be an excellent way to create a witty bio.
Trevor Noah used the popular outrage about him not being cast in, “The Lion King,” to come up with a witty bio.
Trevor Noah (@trevornoah) Instagram photos
Source: [link-omitted]
#3: Humorous
Humour always works to impress an Instagram audience. The lines between wit and humour often merge, so you may find bios that combine the two to leave a lasting impression. Think of an interesting fact about yourself and find a way to describe it in a humorous way. Even if you can’t come up with an original joke, you can always use one of the ideas in this post.
Musician Diplo took an underrated and hilarious approach to writing his Instagram bio and simply described himself as an “Instagram model with a self-titled album”
@diplo Instagram photos and videos
Source: [link-omitted]
#4: Compelling
Some Instagram bios are more compelling than funny, but that doesn’t mean they’re any less great.
You could be an entrepreneur or someone who wants to present themselves in a more professional manner. In this case, a compelling or inspirational bio would do the trick. You could write an inspirational quote or even a message that sells your expertise without being overly promotional.
Take a look at Brett Hoebel’s bio, for instance.
Brett Hoebel (@bretthoebel) Instagram page
Source: [link-omitted]
The athlete and fitness trainer uses a simple but compelling message in his bio to sell his service. His product's name is Sweat With Soul Apparel, which is not exactly a message to the customer, but a subliminal message that will give his followers an idea what to expect from his sessions and motivates them to succeed.
#5: Easy to Read
You could take any of these approaches to creating your Instagram bio. The best choice would be something that expresses your personality. But no matter which approach you take, your Instagram bio should be very easy to read. People who view your profile should be able to instantly understand what you do or who you are. You want to make sure they don’t miss any detail in your bio.
So keeping it short and simple is usually the best way to go about it. Otherwise, you could use bulleted lists to include more information while ensuring readability. You can separate your lists with “+” signs or other symbols so that there’s some space between each word. You could even include emojis in your bio to add more substance.
Here’s a great example from Roger Mazzeo.
Roger Mazzeo
