I am a lecturer at the University of Vienna and an online marketing consultant. In 2006 I founded datenschmutz, one of the most popular German weblogs on digital culture and social marketing.

I am interested in new online marketing tools, digital storytelling, customer experience management and all things web-related. When I'm not online I walk my 2 dogs, who of course run their own Facebook page.

I started working in the online industry in 1995 and haven't gotten bored since.