Have been blogging at When The Muse Strikes! (See [link-omitted]) since 2006.
I have 17 years of experience in content strategy and marketing/technical communications for leading technology companies like Samsung, Oracle, etc.
I am a leading member of the technical writing community in India, having spearhead many initiatives to elevate the profession in the subcontinent.
As a veteran thought leader and an international conference speaker, I have represented Samsung at a panel discussion on "Internationalization of the technical communication profession" at the 55th STC Summit in Philadelphia, USA (May 2008).
I have also presented a paper on "Exploring different genres of technical writing and its allied fields" at the Sixth Annual Conference of the STC India Chapter in Chennai (December 2004) and a paper on "Influencer Marketing" at the 64th STC Summit in Washington, DC (May 2017).
My work has appeared in various reputed publications such as STC Intercom, [link-omitted], Khaleej Times, [link-omitted], [link-omitted], India Economy Review, Gearlog (a PC Magazine Blog), The Smart Techie, Express Computer, Dataquest, [link-omitted], [link-omitted], The Content Wrangler, PCS (IEEE Newsletter), among others.
My article on 'How social media can be part of your set of tc skills' was published in the July 2017 edition of the tcworld magazine, tekom's English language magazine on international information management. I was also featured in ET Panache - the lifestyle supplement of The Economic Times, published on August 25, 2017.
I am maintaining an award-winning lifestyle blog from 2006 titled, "When the Muse Strikes!" Refer to [link-omitted] for details. My name has also figured in the Top 25 Most Influential Bloggers in Technical Communications. (See my blogging accomplishments at [link-omitted]).
Last year I was interviewed twice on TV - first, on NDTV Good Times for their show 'Britannia Nutrichoice presents Diabetic Food Trail', and then on Delhi Aaj Tak for their feature on the 'Nawabi Food Festival' at Ardor 2.1 Restaurant and Lounge in Connaught Place, New Delhi.
2017 was in fact one of the best years for my blog in terms of its reach, influence, and engagement. I was featured as one of the Top 5 Lifestyle Bloggers in India (courtesy: Better Homes and Gardens Lifestyle Magazine in association with Social Samosa). My blog was listed as one of the Top 300 blogs in the 7th edition of the Directory of Best Indian Blogs, published every year since 2011. My name also featured among the Top 200 Outstanding Content Experience Strategists for 2017.
I was the official blogger for the second edition of the Serendipity Arts Festival, India's biggest multidisciplinary arts festival that brings together some of the finest names from the world of craft, music, theater, dance, culinary arts, visual arts, and photography.
I covered the third edition of the PNB Metlife Junior Badminton Championship (JBC 3) held at the Thyagaraj Sports Complex, New Delhi, from July 26 to July 28. The JBC 3 tournament is pegged as the biggest national open-platform for promoting badminton at the grassroots level for school children, including the underprivileged. Over the years, the tournament has grown significantly and hosted over 15,000 children cumulatively from all three seasons.
In 2017, I was privileged to be a part of two major international conferences. In May, I was invited to present a paper on 'How Social Media Can Be Part of Your Set of Technical Communication Skills' at the 64th STC Summit in Washington, DC. Two months later, I was part of the media delegation at RISE 2017, which was held in Hong Kong from July 11 to July 13. RISE is produced by the same team that is behind the Web Summit. In six short years, Web Summit has become Europe's largest tech conference which last year attracted 53,000 attendees from 136 countries around the world.
I conducted a half-day training on Influencer Marketing in April 2017 to a small yet engaged audience. The success of this training encouraged me to conduct another half-day training - on Media Relations this time - at Chicco India's head office in Gurgaon on August 1, 2017. Chicco is a premium Italian brand with nearly sixty years of worldwide expertise, offering a wide range of baby products in India related to feeding, baby toiletries, travel, toys, etc.
