Nelson Yong

Nelson Yong

United States

speedometerThat's some serious marketing potential!

As an Asian-American male with a deep marketing background at Microsoft and large consulting firms, I aim to bring a unique, authentic and refined perspective as I bring my audience along for the journey as a marketer.

My numbers in a nutshell:
Content focused on Lifestyle, Luxury Food and Hospitality, Business/Leisure Travel
110k+ audience skewing 65% high earning males across Instagram, website and video
Average engagement rate of 3% with daily posts receiving 2-3k likes, 90-150 comments and 12-20k reach
Based in Los Angeles and Seattle
2019 partnerships include the Delta Air Lines Ambassador program
Media Kit: [link-omitted]
Instagram: [link-omitted]_yong/
Website: [link-omitted]

And just a summary of my recent work with brands: in the last 18 months I've had the chance to partner with brands like Lexus, Maserati, Alfa Romeo, Aston Martin, UNIQLO, Crazy Rich Asians (Warner Bros.), Johnnie Walker Blue Label, Glenmorangie, Maker's Mark, Aperol, Kahlua, Layer Cake Wines, Blue Apron, Indochino, Wells Fargo, Formula E Racing, Amazon, American Express, [link-omitted], Philips Norelco, Zappos, Anthony Brand skincare and Resy in some fantastic collaborative engagements.

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Photos

photophoto

Follower Engagement / Demographics

Engagement

Average Engagement Rate by Reach 2.03%
Comment Average 32
Like Average 5K

Reach

0-5009.04%
500-100010.96%
1000-15006.82%
1500+73.18%

Genders

Male65.98%
Female34.02%

Ages

13-175.49%
18-2437.66%
25-3439.73%
35-4411.73%
45-645.29%
65+0.10%

Genders per Age

13-17
Male
3.03%
Female
2.46%
18-24
Male
25.11%
Female
12.55%
25-34
Male
26.11%
Female
13.62%
35-44
Male
7.88%
Female
3.85%
45-64
Male
3.80%
Female
1.48%
65+
Male
0.03%
Female
0.06%

Ethnicities

Asian15.77%
African American10.38%
White / Caucasian63.07%
Hispanic10.78%

Top Languages

English47.18%
Portuguese19.08%
Spanish5.81%
Russian4.44%

Top Interests

Clothes, Shoes, Handbags & Accessories43.61%
Camera & Photography35.04%
Travel, Tourism & Aviation32.06%
Restaurants, Food & Grocery31.08%
Friends, Family & Relationships30.90%
Toys, Children & Baby25.13%
Electronics & Computers24.47%
Art & Design23.75%
Music22.29%
Sports22.15%
Beauty & Cosmetics21.97%
Television & Film21.86%

Top Countries

United States22.90%
Brazil15.05%
India13.15%
Indonesia4.88%
United Kingdom2.02%
Russia1.87%
Italy1.67%

Top States

Washington6.02%
California4.27%
New York2.10%
Florida1.46%
Texas1.46%
Illinois0.64%
Georgia0.47%

Top Cities

Seattle, US4.03%
São Paulo, BR2.78%
Los Angeles, US2.07%
New York City, US1.75%
Rio de Janeiro, BR1.34%
Delhi, IN0.91%
Mumbai, IN0.82%

* This data may be out of date.

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