According to Mark Cuban, “Natalie Zfat doesn’t mess around.”
After landing her dream job writing for Rolling Stone at the age of 21, Zfat recognized the growing demand for digital and started her social media consulting company in 2010, earning the praise of her former boss, Rolling Stone film critic Peter Travers. (“Zfat is an institution,” Travers wrote.)
Nearly 10 years later, Zfat is a sought-after social media expert who has partnered with some of the world’s most iconic brands, including Samsung, American Express, Microsoft and Marriott International. Emceeing award shows, hosting videos and implementing full-scale social media takeovers, Zfat gains millions of impressions for the brands she advocates for. She loves sharing her thought leadership in her Forbes column and on television, conferences and universities, including the Today Show, NPR, Carnegie Mellon, NYU Stern School of Business, SXSW and CES.
This year, WeWork honored Zfat for having “cracked the code of the freelance economy.”
Zfat’s personal mantra is that success means never doing the same thing twice, unless it was really fun the first time. Her beloved social media community of 500K followers are dreamers, doers and entrepreneurs, from college students to CEOs. When she's not engaging with them, you can find her and her laptop out and about around New York City, always with a smile and a nonfat soy Chai latte.
Natalie Zfat
United States
That's some serious marketing potential!Follower Engagement / Demographics
Engagement
| Average Engagement Rate by Reach | 1.67% |
| Comment Average | 38 |
| Like Average | 849 |
| View Average | 2K |
| Play Average | 4K |
Reach
| 0-500 | 31.54% |
| 500-1000 | 14.00% |
| 1000-1500 | 7.80% |
| 1500+ | 46.66% |
Genders
| Male | 66.47% |
| Female | 33.53% |
Ages
| 13-17 | 2.80% |
| 18-24 | 26.59% |
| 25-34 | 46.71% |
| 35-44 | 17.12% |
| 45-64 | 6.72% |
| 65+ | 0.07% |
Genders per Age
| 13-17 | Male 1.13% Female 1.67% |
| 18-24 | Male 15.39% Female 11.20% |
| 25-34 | Male 32.47% Female 14.24% |
| 35-44 | Male 12.41% Female 4.71% |
| 45-64 | Male 5.05% Female 1.67% |
| 65+ | Male 0.02% Female 0.05% |
Ethnicities
| White / Caucasian | 80.03% |
| Hispanic | 4.76% |
| Asian | 8.17% |
| African American | 7.04% |
Top Languages
| English | 53.64% |
| Arabic | 25.66% |
| French | 8.26% |
| Spanish | 3.34% |
Top Interests
| Clothes, Shoes, Handbags & Accessories | 45.02% |
| Friends, Family & Relationships | 41.02% |
| Camera & Photography | 40.02% |
| Travel, Tourism & Aviation | 39.69% |
| Restaurants, Food & Grocery | 37.54% |
| Toys, Children & Baby | 33.49% |
| Electronics & Computers | 32.06% |
| Art & Design | 31.92% |
| Television & Film | 31.06% |
| Music | 30.44% |
| Sports | 29.63% |
| Beauty & Cosmetics | 26.25% |
Top Countries
| Morocco | 44.01% |
| United States | 31.47% |
| United Kingdom | 2.25% |
| Brazil | 2.09% |
| India | 2.09% |
| Spain | 1.70% |
| Canada | 1.35% |
Top States
| New York | 10.29% |
| California | 4.98% |
| Florida | 2.96% |
| New Jersey | 1.64% |
| Texas | 1.38% |
| Georgia | 0.77% |
| Illinois | 0.71% |
Top Cities
| New York City, US | 8.71% |
| Casablanca, MA | 4.85% |
| Tangier, MA | 3.21% |
| Marrakesh, MA | 3.12% |
| Los Angeles, US | 3.12% |
| Rabat, MA | 2.03% |
| Agadir, MA | 1.86% |
* This data may be out of date.
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